Интернет-коммуникация в связях с общественностью. Прагматический аспект. Монография.
The Informational paradigm of discourse to the XXIst century is replaced by communicative; due to the spread of the Internet, new features and models of communication based on the subject-to-subject concept of hypertext are formed. Tekstogennost’ as a set of anthropogenically-technical factors of generation, transmission, exchange texts of public communication, leading to the formation and operation of new types of vehicles and generators of information in all spheres of life, which have an impact on them, becomes the essential characteristic of socio-economic discourse. The role of the professional communication support (PR, mass media) of all processes becomes more essential. Thus, the textual, philological, humanitarian dimension determines the effectiveness of social development.
The problem of negative consequences of the impact of marketing communications technologies would be in many respects solved, if the advertising community, the corporate tone was set up not just by the intellectuals, but by intelligent intellectuals, endowed with civil, and in broader terms, social and cultural responsibility. The formation of these specialists will no doubt contribute to an innovative course on "Integrated communications culturology ", which was piloted in 2013 in the HSE for the specialty "Advertising and Public Relations".
Интернет-опрос, онлайн-опрос, репрезентативность и смещения выборки в онлайн-исследованиях, фрилансеры, контроль за ходом опроса, коммуникация в Интернете