Экономическая социология: Новые подходы к институциональному и сетевому анализу
The author points to some common theoretical roots of the new economic sociology and relationships marketing. The author describes many common research interests they have including their focus on relational aspects of the market exchange viewed as ongoing process accompanied by formation of long-lasting ties between exchange partners; active use of the network approach; studying motivation of the market participants; stressing the importance of communication and information exchange.
Thus, in spite of many substantive differences, the proponents of economic sociology and relationship marketing might have many reasons to pay closer attention to what is being done by their neighbors.
This paper develops a strategy for investigating the new institutionalism in economic sociology. An analytical scheme is proposed to link institutional arrangements, structure of incentives, and conceptions of control. Questions regarding the legitimacy of claims on resources and profits, contract enforcements, and business networking are discussed on the theoretical level.
Economy is embedded in ongoing concrete social networks, and economic processes are increasingly international in character. Three interrelated processes are crucial for setting the frame of analysis for this book: globalisation, development of post-industrial societies, and transformation of European post-socialist countries. Within this framework the main issues will be as follows: economies in transition - reliable patterns, imitation, local adaptation, cultural embeddedness; multiplicity of markets - commodification of life, new markets in old societies; economic behavior - households, micro-enterprises, local and global influences; and, contemporary polities i.e. states, the European Union and global corporations. The stress will be placed on actors, relations and institutions as the driving forces of the above described processes. The authors of this collection analyze, based on their empirical material, very interesting socio-economic issues. These are: ethical consumption from the perspective of the moral economy and its connection to political institutions in Europe (and particularly in Hungary); the cultural context of consumption, both in the case of social networks in Bangladesh and of counterfeited goods on the Russian market; the new and old, individual and organizational actors in transition economies, for instance in Poland and Croatia; the new approach to corporations as global actors, stressing their social responsibility; the dynamics of managerial practices in the example of Russia; the influence of EU funds and policies on the Polish SMEs market; the cultural embeddedness of economic behavior, in the case of Poles working in the Scottish market and of entrepreneurs in Damascus; the retirement policy in the fast aging societies of Spain and Poland; and, the emergence of the new markets, like that of health services, in Russia and that of the property market in Eastern and Central Europe.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.