Брендинг территорий: городская идентичность и дизайн : учебное пособие
On almost all geographical levels, symbolic management is increasingly introduced into processes of place management. Regional and local public authorities represent their developmental socioeconomic initiatives in an attractive way in order to obtain resources e.g. tourists, residents and capital. Along with this externally oriented symbolic management, оn the basis of empirical material which comprises Russian cases, this paper explores the capacity of internally oriented symbolic strategies to support place modernization and endogenous development, by involving multiple communities and reinforcing their sense of place.
The article deals with the problem of nonlinearity in the structure of media and aesthetic communication in contemporary visual identity and territorial brand identification. As an element of nonlinearity stand out abstract images, — the visual elements that do not have matching subject in the real environment. The problem of the artistic image is considered in the context of the theory of communication as a key element of shaping visual identification in the field of mass communications and branding.
In the article we study the sociological interpretation of identity, territorial identity for the purpose to find the definition and description of it’s particular case - citizen’s identity.
Institutions affect investment decisions, including investments in human capital. Hence institutions are relevant for the allocation of talent. Good market-supporting institutions attract talent to productive value-creating activities, whereas poor ones raise the appeal of rent-seeking. We propose a theoretical model that predicts that more talented individuals are particularly sensitive in their career choices to the quality of institutions, and test these predictions on a sample of around 95 countries of the world. We find a strong positive association between the quality of institutions and graduation of college and university students in science, and an even stronger negative correlation with graduation in law. Our findings are robust to various specifications of empirical models, including smaller samples of former colonies and transition countries. The quality of human capital makes the distinction between educational choices under strong and weak institutions particularly sharp. We show that the allocation of talent is an important link between institutions and growth.