Связи с общественностью
Despite the economic crisis PR market becomes a significant segment of Russian economy, and demonstrates a positive trend of development. The article presents a study of the basic characteristics of Russian PR-agencies market in 2007−2015. The author describes this sphere of services as a growing one. The trends of PR in Russia are traditionally associated with a marketing component. However, recorded growth of strategic specializations, such as external relations and GR, financial communications and investor relations, geobranding are similar to those of developed industries, and it should positively affect both the market of PR and the industry as it is.
In the article the analysis of the current innovative discourse is given. The author researches the paradigms of innovative PR, media (new models, subjects, objects, etc.) and gives new concepts of researches and define a new paradigm of PR and media as collaborative ones. As a result, the author comes to the conclusion that the ontological status of professional communication in the innovation society changes.
The paper explains the concept of research of responsible innovation in CSR paradigm.
The present article is devoted to the problem of effective methods of PR and advertising on the example of the Department «EFEverde» of the Spanish news agency EFE. The author analyzes the ways and principles of work of the journalists of the agency EFEverde, the way they participate in the social life and the methods to attract our attention to the problem of the pollution. The agency doesn’t need any cheap advertising and «black PR» because it applies another more affective methods such us: on-line cooperation with the readers, massive educational programs for journalists, cooperation with the Academy of the Spanish language and others.
The present paper discusses perspectives of Activity Theory (AT) in the context of contemporary globalizing world, describing which we refer to the notion “De-structuralized modernity” (Sorokin & Froumin, 2020). Radical changes in everyday life challenge social sciences and humanities. Approaches are in demand, which have the potential to comprehend the changing human étant and éntre. We argue that Activity Theory has the potential to face these challenges. Leontiev’s AT grounds on the idea of qualitatively new mental features arising to deal with novel environmental challenges, which is much in line with J.M. Baldwin reasoning on evolution. AT also offers a method to prognosis the upcoming neoplasms. In the same time, applying classics of AT to the current reality, “De-structuralized modernity”, entails the need for new theoretical elaborations of the latter, stemming from the radical transformation of the relations between individual and socio-cultural environments. A unique societal context emerges on the global level, which, on the one hand, requires individual to adapt constantly to changing socio-cultural reality, and, on the other hand, dramatically expands his/her potential for proactive actorhood transforming surrounding structures. We argue that the major and novel challenge for the individual is the task of maintaining the integrity and coherence of the a) Self-identity and b) system of links in and with the socio-cultural environment - in their dynamics and unity. The notion of “culture” has particular relevance and importance in this context because it allows grasping simultaneously two dimensions in their dynamic dialectical interrelations. First, the “internal” (“subjective”, “in the minds”) and “external” (“objective”, material and institutional environment) realities. Second, individual (“micro”) and societal (“macro”) scales of human activities. Discussing the ways to understand these dynamics, we dispute the popular “constitutive view” on personality and refer to the concept of the “ontological shift” (Mironenko & Sorokin, 2018). We also highlight how technological advancements change and “expand” human nature making it capable to deal with the outlined new tasks.
This paper explores, mainly from a legal perspective, the extent to which the Russian regulations of traditional TV and online audiovisual media policies have been consistent with the Council of Europe (hereinafter CoE) standards. The study compares between the CoE and Russian approaches to specific aspects of audiovisual regulation including licensing, media ownership, public service media, digitalization, and national production. The paper first studies the CoE perspective through examining its conventional provisions related to audiovisual media, the case law of the European Court of Human Rights as well as the CoE non-binding documents. The paper then considers Russian national legislation governing audiovisual media and the Russian general jurisdiction courts’ practice on broadcast licensing. The paper suggests that the Russian audiovisual regulations are insufficiently compatible with the CoE standards and more in line with the Soviet regulatory traditions.
The article deals with the ways Russian authorities have constructed the social problem of HIV/AIDS (human immunodeficiency virus/ acquired immune deficiency syndrome) in Russia. The statistical construction of HIV/AIDS includes data indicating the significant rise of HIV prevalence in Russia since 2000. The study focuses on what and how Russian authorities speak about HIV/AIDS, while there are official data on the rapid spread of the virus in the country. The work is based on a discourse analysis of the authorities’ rhetoric about HIV/AIDS. During his first presidential terms, Vladimir Putin constructed HIV/AIDS not as an epidemic in the country, but as a “global problem,” representing Russia as a participant in international efforts to combat AIDS. The president problematized the HIV spread through the rhetoric of endangerment but without its crucial term “epidemic,” while at the same time de-problematized HIV in Russia by the strategy of naturalizing (“this is a problem that all countries face”). The Russian authorities appealed to traditional moral values and spoke about marginal or risk groups, rather than risk practices. After the deterioration of relations with Western countries since 2007, the Russian president excluded HIV/AIDS problem from his public agenda, despite the existence of the data on steep HIV growth in Russia. The Russian president’s traditionalism, de-problematization, and silence concerning HIV/AIDS lead to the absence of the HIV/AIDS issues in media agenda, the agenda of local authorities, and consequently the personal agendas of Russian citizens. The consequences are ignorance, fears, stigmatization of people living with HIV, semi-legal status of needle, and syringe exchange programs for intravenous drug users, low antiretroviral therapy coverage, and the continuing HIV epidemic.