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Российская пиарология-7: тренды и драйверы
Under the general editorship: Кривоносов А. Д.
Pochekaev R. Y., В кн. : Российская пиарология-7: тренды и драйверы. : Санкт-Петербургский государственный экономический университет, 2018. С. 39-43.
The article is an analysis of basic directions forming region image in Russia during the imperial period. By example of information policy K.P. von Kaufman, the first governor-general of Turkestan, communication channels used at the second half of 19th century are examined, their effectiveness is valued. ...
Added: October 6, 2018
Shilina M. G., M. : [б.и.], 2013
Учебно-методические материалы программы курса для специальности «Реклама и связи с общественностью». ...
Added: February 9, 2014
Sharikov A., В кн. : Медиа- и информационная грамотность в обществах знания. : М. : МЦБС, 2013. С. 122-129.
В настоящее время мы наблюдаем сближение двух педагогических направлений – медиаобразования (медиаграмотности) и информационной грамотности, которые ранее сосуществовали параллельно. В статье рассмтривается проблема их объеднения - поиск общей теоретической базы, поскольку исходные теоретические позиции медиаобразования и информационной грамотности существенно отличаются друг от друга. ...
Added: November 8, 2013
Anosov V. V., Вестник экономической интеграции 2011 № 1 С. 184-191
On the example of advocacy support of National Population Census in 2010, some specifics features of public information projects under the existing regime of public procurement are considered. ...
Added: October 12, 2012
Shilina M. G., M. : [б.и.], 2013
Учебно-методические материалы программы курса для специальности «Реклама и связи с общественностью». Электронный носитель. ...
Added: February 9, 2014
Shilina M. G., Mediske Dialozi 2012 Т. 5 № 13-14 С. 407-428
The Informational paradigm of discourse to the XXIst century is replaced by communicative; due to the spread of the Internet, new features and models of communication based on the subject-to-subject concept of hypertext are formed. Tekstogennost’ as a set of anthropogenically-technical factors of generation, transmission, exchange texts of public communication, leading to the formation and ...
Added: December 9, 2012
Savelyeva O. O., В кн. : XIX Международная научно-методическая конференция заведующих кафедрами маркетинга, рекламы и связей с общественностью, дизайна и смежных направлений/Сборник материалов. : М. : Издательство Московского гуманитарного университета, 2015. С. 187-194.
The features of marketing communications as a soft social control. Advertising and public relations are defined as a kind of soft power ...
Added: March 18, 2016
О.О.Савельева, Альманах теоретических и прикладных исследований рекламы 2013 № 2 С. 8-23
The problem of negative consequences of the impact of marketing communications technologies would be in many respects solved, if the advertising community, the corporate tone was set up not just by the intellectuals, but by intelligent intellectuals, endowed with civil, and in broader terms, social and cultural responsibility. The formation of these specialists will no ...
Added: February 21, 2014
Володин А. А., Кузнечно-штамповочное производство. Обработка материалов давлением 2021 № 5 С. 35-41
The article shows the risks, main trends in the development of influence marketing in the promotion of products, which carry productive potential for modern marketers-practitioners, allowing to apply a risk-oriented approach and carry out prevention of a number of risks, focusing on them during the planning of a marketing campaign with the involvement of various ...
Added: July 31, 2022
Shilina M. G., Media Dialogues 2013
The Informational paradigm of discourse to the XXIst century is replaced by communicative; due to the spread of the Internet, new features and models of communication based on the subject‐tosubject concept of hypertext are formed. Tekstogennostђ as a set of
anthropogenically‐technical factors of generation, transmission, exchange texts of public communication, leading to the formation and operation ...
Added: February 9, 2014
Koltsova O., Социологический журнал 1999 № 1-2 С. 77-87
Рассмотрены основные теории массовой коммуникации, понятие и основные виды коммуникации. ...
Added: February 17, 2013
Kazun A. D., Вестник Новосибирского государственного университета. Серия: История, филология 2015 Т. 13 № 6 С. 91-98
The article is devoted to the analysis of the debate in the press on Russia's WTO accession. We concluded about the causes of fluctuations in the number of references to the organization in the Russian press, popularity of certain arguments of supporters and opponents of joining the "world trade club", impact of the discussion in ...
Added: December 25, 2014
М. : Издательство РУДН, 2013
In Conference Proceedings "Advertising vector" includes articles of young scientists and specialists, students, teachers and practitioners of communication business. submissions contained analysis of a wide range of issues related to the development of marketing communications ...
Added: March 14, 2014
Veksler A., СПб. : Планета музыки, Лань, 2010
Книга является хрестоматией, в которой представлены художественные тексты, отразившие PR, рекламных технологий и технология массовой коммуникации. ...
Added: November 25, 2013
Kashnikov B., , in : Ethics in Counter-Terrorism. Issue 4: The 4th Volume of EuroISME Book Series.: Brill, Nijhoff, 2018. Ch. 3. P. 25-50.
In what follows I make two interrelated claims: 1. It is necessary to understand terrorism as a communicative action, not as a negative label. There are thus 5 major types of terror actions (Affective, Traditional, Value-Rational, Rational and Hyper Rational), which have little in common. The term ‘terrorism’ itself is an empty abstraction and it ...
Added: November 23, 2016
М. : Академический проект, 2011
В коллективной монографии (сборнике статей) освещаются общие и частные проблемы изучения языка и дискурса СМИ, наиболее актуальные в настоящее время. К ним относятся: информационно-языковая экология общества, роль СМИ в процессе формирования личности, методология анализа дискурса СМИ, механизмы воздействия СМИ на массовое и индивидуальное сознание, используемые в политическом, рекламном и других видах дискурса. Особое внимание уделяется ...
Added: February 3, 2013
Dzyaloshinsky I. M., Corpus Mundi 2020 Т. 1 № 1 С. 36-58
The article discusses the problem of transformation of personal identity under the influence of modern media. The relevance of this problem is due to the discrepancy between existing theories of identity, according to which identity is considered as a stable idea of self-identity, and the real practice of our contemporaries, the peculiarity of which is ...
Added: April 18, 2020
Savelyeva O. O., Локус: люди, общество, культуры, смыслы 2016 № 1 С. 86-96
The main reason the so-called "crisis of education" covers not only the rap-id changes in the system of knowledge and technology, but also the changes in the labor market, the prevalence of atypical employment. As a result, the univer-sity, by definition, can not train a specialist, fully satisfying the requirements of the employer. For example, ...
Added: September 4, 2016
Nikishina E. A., Известия РАН. Серия литературы и языка 2018 Т. 77 № 3 С. 38-55
In the article, properties of the author and the addressee in the genre of letter to the newspaper in the Soviet Union and in the emigration society are considered. The description of the figure of the author is based on two oppositions: 1) the number of authors: individual vs. collective author and 2) the level ...
Added: September 10, 2018
Sharikov A., , in : Media and Information Literacy for Knowledge Society. : M. : Interregional Library Cooperation Centre, 2013. Ch. 2. P. 110-117.
We are witnessing now a coming closer together of two pedagogical movements – that of media education (media literacy) and that of information literacy, both of them having previously existed parallel to each other, and without actually crossing each other’s path. ...
Added: November 8, 2013
Sharikov A., Медиаальманах 2018 № 2 С. 18-26
In the article, for the first time in Russia, the author traces the transformations of the notion of mass communication audience since its emergence in Russian scientific discourse. It is shown that this notion was preceded by the notions of “audience” and “mass audience”. The term “mass communication audience”, which appeared in the Russian language ...
Added: March 6, 2020
Lebedev A. V., В кн. : Исследования медиа и коммуникаций: теории, практики, исследовательские перспективы: Сборник трудов III Межвузовской научно-практической конференции бакалавров, магистрантов и аспирантов. : М. : [б.и.], 2018. С. 142-166.
"Investor Relations" is an interdisciplinary sphere of scientific knowledge. The term "Investor Relations" has many meanings and has not been sufficiently studied in Russian academic literature. Some authors consider them to be part of public relations (PR), the other group of scientists refers the IR to the prerogative of finance, while the third group refers ...
Added: February 27, 2018
Соловей В. Д., Войтенко Э. М., Gryzunova E. et al., М. : Эксмо, 2016
Книга «Основы PR в бизнесе» — исчерпывающее руководство по вопросам связей с общественностью в бизнесе. Здесь просто, доступно и на современном уровне знаний излагается ключевая информация об основных аспектах PR — таких, как анализ информационного поля, связь PR со средствами массовой информации, организационные типы PR-структур, технология и инструменты связей с общественностью, корпоративная социальная ответственность и ...
Added: August 19, 2016
Savelyeva O. O., В кн. : Прикладная культурология. Энциклопедия. : М. : Общество с ограниченной ответственностью "Издательство "Согласие", 2019. С. 756-759.
Public relations are considered as part of the cultural field, as a cultural practice and socio-cultural technology. ...
Added: January 4, 2019
Belyakova N., Российская школа связей с общественностью 2015 № 6 С. 58-64
The article reveals the current challenges to the Russian PR community. Based on the draft of professional standart the new dimensions of "PR strategy", "Crisis communications" and other terms are traced. ...
Added: February 23, 2018