Социально-экономические преобразования и проблемы. Сборник научных трудов
This article is devoted to the study of the strategic process and its impact on the implementation of the strategy. The article presents the data obtained in the course of strategic process diagnosis as an example on the "PROMIS" company. The study used classical instruments of strategic management (PEST and SWOT - analysis, Porter's 5 Forces Model 7S) in accordance with the stages of the strategic process model Villena (Wheelen) and Hunger (Hunger).
In the literature devoted to negotiations, two main types of bargaining are identified: distributive and integrative negotiations. Distributive negotiations - a strategy used when the parties concerned are trying to split or distribute value among themselves. By contrast, the integrative negotiations is a strategy used when the parties concerned are trying to create more value. Both strategies are usually illustrated and explained by comparison with the size of the pie"; for example, a distributive strategy involves the different ways that the pie can be divided between the parties concerned, whereas integrative strategy considers the ways in which the pie can be enlarged as much as possible and then divided between the parties concerned. There are also several effective tactics for each approach.
The article is devoted to the analysis of commercialization models in projects of technological entrepreneurship, which come from the IAP RAS. Also in the article the system of commercialization of scientific developments for the IAP RAS was developed, within the framework of which it was proposed to create a separate structural unit - the Technology Transfer Center.