Отдельные аспекты управления интеллектуальным капиталом организации

Современные проблемы науки и образования. 2011. № 5. С. 118.

Vetrova E., Коковина Е.

This article examines the role of corporate culture in the innovative activity of organization. The role of corporate culture consists in influence on the intellectual capital of an organization. The authors analyze the characteristics of categories such as intellectual property, intellectual capital and corporate culture. Intellectual property is considered in terms of the Civil Code. Intellectual capital is investigated within the framework of three-component structure, which specifies the place and role of intellectual property and of corporate culture. The authors substantiates the idea management of intellectual capital, in particular, management of cost of intellectual capital. Corporate culture is one of the levers of influence on the value of intellectual capital. The authors conducted a study and found a methods of estimating of the intellectual capital, which allows to take into account the effect on the cost of most of its elements. Universal method is building system of indicators. On the example the common card of Balanced Scorecard of D. Norton and R. Kaplan formulated the concept of management intellectual capital. Thus, the authors found a method that allows you to embed management of corporate culture and of intellectual capital into the overall system management of the organization.

Keywords: корпоративная культура, интеллектуальная собственность, инновационная деятельность, интеллектуальный капитал, innovation, intellectual capital, система сбалансированных показателей, intellectual property, corporate culture, value of intellectual capital, управление интеллектуальным капиталом