Бренд-менеджмент в XXI веке. Сборник научных статей
Scientific articles digest is the result of working of the international scientific practicallyoriented conference for students, graduates, post-graduate students and young scientists “Brand Management in the XXI century” that was held in the School of Public Administration in Lomonosov Moscow State University on December 11, 2012. Digest refers to actual problems in brand management in the various fields. Branding is being studied interdisciplinary from the point of view of Management, Marketing, Public Administration and Sociology. Digest includes scientific articles of Russian and foreign students, graduates, post-graduate students and young scientists who study theory and practice of brand management.