Экология медиасреды: проблемы безопасности и рационального использования коммуникативных ресурсов
The paper discusses theoretical base for studying biases of communication among contemporary students. Herbert Marshall McLuhan’s conception of media could be interpreted for this purpose. McLuhan ideas are actual again in the epoch of Internet and mobile technologies. Through development of McLuhan and his students ideas author shows that bias of communication facilitates this or that practices of gathering and analyzing information during educational process. Theoretical discussion is illustrated with cases from author’s educational practice.
Russian media environment still goes through technological and language renovation. Under the influence of public politics carried out mostly through the mass media the journalistic genre of a column is transformed. For a non-professional columnist his/her social position appears to be more important than the literary abilities and genre structure. This paper points out that incumbent politicians use columns in the media for their pragmatic purposes, and this opportunity itself indicates the change of the status of a journalistic text.
The article is devoted to the scientific legacy of a famous Soviet literary and culture scholar and semiotician, Yuri Lotman. Authors consider that many of Lotman’s ideas bring him together with the field of media ecology. Lotman’s cultural semiotics approach could in general be reduced to the formula ‘the medium is the text’. According to his studies the whole culture could be seen as a text that has interdependent ideas and structures. Lotman’s concept of the semiosphere, or dynamic inhomogeneous semiotic space, the cause and the result of culture, is analysed in the final part of the article. The main semiosphere features, which include two types of the text structure (binary and ternary) and two types of the cultural dynamics (progress and explosion), are depicted. We consider that the concept of the semiosphere is fruitful for further research of complicated and multilevel media environment
The article investigates the problem of ethics in the media. On the one hand, social networking affects business ethics and employees behavior at work. On the other hand, the idea of ethic finds its reflection in the layout of most web-site, created for different purposes, even during elections. Much attention is given in the United States, where ethics has become one of the most significant priorities.
The present article continues the investigation of the Soqotri verbal system undertaken by the Russian-Soqotri fieldwork team. The article focuses on the so-called “weak” and “geminated” roots in the basic stem. The investigation is based on the analysis of full paradigms (perfect, imperfect and jussive) of more than 170 “weak” and “geminated” Soqotri verbs.