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Влияние социальных медиа на поведение потребителей в индустрии гостеприимства и в туризме
M. :
ИНФРА-М, РИОР, 2016.
Kazakov S. P.
In this book, the impact of modern social media on the development of management system in the hospitality and tourism industry is examined. The present research project was elaborated in two subsequent phases. During the first research phase the localization of the apparatus, methodology, study design, questionnaire and methodology for the Russian version of the research project were carried out. That was done based on the courtesy materials recently completed project by a Center for Hospitality Research Cornel the United States. The second project phase was aimed at identification of the specifics of the Russian consumers perception towards the use of social media for planning their trips.
Kazakov S. P., Predvoditeleva M., / Высшая школа экономики. Series MAN "Management". 2015. No. WP BRP 44/MAN/2015.
Over the last decades, the global hospitality and tourism (or H&T) industry has undergone dramatic changes. Among the factors stimulating the growth of the H&T industry, the spread of information and communication technologies (ICTs) and social media should be emphasized. The same trends characterize the Russian H&T industry as well. However, despite the significant role ...
Added: December 3, 2015
Rebiazina V. A., Шерешева М. Ю., Экономический факультет МГУ им. М.В. Ломоносова, 2019
Учебное пособие «Драйверы и барьеры участия потребителей в экономике совместного потребления: маркетинговый подход» — первое в России учебное издание, в котором систематизированы теоретические воззрения и результаты эмпирических исследований зарубежных и российских авторов, изучающих феномен экономики совместного потребления. Обсуждается целый ряд ключевых аспектов данной тематики: подходы к определению экономики совместного потребления; тенденции развития экономики совместного потребления; ...
Added: August 30, 2019
Неделько А. Ю., Управленческие науки 2018 Т. 8 № 4 С. 77-83
In modern world consumers are overwhelmed with advertising messages and competition among advertisers becomes more rigid. That is why there is a need to develop effective marketing messages that will affect people subconsciousness. In this regard, neuromarketing appears as a research tool for measuring subconscious reactions to marketing incentives,. In this paper, we analyze critically ...
Added: July 25, 2019
Balaeva O., Kazakov S. P., Predvoditeleva M., Маркетинг услуг 2012 № 4 С. 264-276
Сегодня в индустрии гостеприимства и туризма происходят кардинальные изменения, связанные с развитием информационно-коммуникационных технологий. В частности, на деятельность компаний данной отрасли и на потребительские практики ее клиентов влияет распространение социальных медиа. Настоящая публикация содержит обзор основных исследовательских трендов, а также отражает направления возможных исследований роли социальных медиа в отечественной индустрии туризма и гостеприимства. ...
Added: December 2, 2012
Zobnina M., Rozhkov A., Менеджмент в России и за рубежом 2014 № 6 С. 53-60
Цель данной статьи заключается в выявлении перспективных возможностей для исследования потребительского поведения в сфере туристических услуг. В статье проанализированы различные направления научных исследований в области потребительского поведении в индустрии туризма и гостеприимства: моделирование принятия решений, факторы, влияющие на принятие решений туристами, кросс-культурные различия, удовлетворенность и ее детерминанты, лояльность, влияние новых технологий на потребительское поведение в ...
Added: December 13, 2014
Kovalenok A., Управленческие науки 2018 Т. 8 № 4 С. 77-83
In modern world consumers are overwhelmed with advertising messages and competition among advertisers becomes more rigid. That is why there is a need to develop effective marketing messages that will affect people subconsciousness. In this regard, neuromarketing appears as a research tool for measuring subconscious reactions to marketing incentives,. In this paper, we analyze critically ...
Added: September 30, 2018
Збандут Н. Г., Rebiazina V. A., Тункевичус Э. О. et al., Вестник Московского университета. Серия 6: Экономика 2020 № 4 С. 146-180
Digital transformation and rapid development of Internet technologies in the past decade have contributed to the emergence of an innovative business model of collaborative consumption [Sheresheva, Katsoni, 2019] and the spread of collaborative consumption services (CCS). This study attempts to identify the factors that influence consumers’ decision to use CCS, drawing on generation differences formulated ...
Added: May 19, 2020
Shadrin A. E., / Высшая школа экономики. Серия WP5 "Новая экономика - Новое общество - Новое государство". 2002. № 05.
Added: March 24, 2013
Berezka S., Государственное управление. Электронный вестник 2018 № 66 С. 144-159
The article is devoted to developing customer value proposition of a trade company in grocery and FMCG retail. The main focus is on the value proposition components and the retailer’s product architecture. An approach retailer’s value proposition is a shopping infrastructure, containing three product levels: assortment and on-shelf availability (core product), store facilities (expected product), ...
Added: October 16, 2019
L. : CRC Press, 2018
The 2017 Fifth International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2017) was held on 21-22 October 2017 and on 30 November 2017, in Bali, Indonesia and at the Financial University under the Government of the Russian Federation, Moscow, Russia. The theme of the conference was "Financial and Economic Tools ...
Added: October 29, 2019
Kazakov S. P., Маркетинг в России и за рубежом 2014 Т. 104 № 6 С. 16-28
The article examines the issue of social media opportunities capitalization for the purpose of marketing analysis and further decision making in hospitality management. Based on the data collected by the on-line panel survey the path-model explaining the liasion between hotel choice factors, overall customer satisfaction with hotel services and willingness to recommend the particular hotel ...
Added: December 2, 2014
Kazakov S. P., Маркетинг и маркетинговые исследования 2015 Т. 119 № 5 С. 384-395
This paper examines the level of Russian tourists satisfaction for the hotel services located in resorts of Spain. In this study the classification of Russian tourists was completed based on the factors of satisfaction importance. The results of the study can be useful for Russian resort hotels owners and managers, to control the quality of ...
Added: September 9, 2015
Новосибирск : Сибирская ассоциация консультантов, 2012
Сборник трудов международной заочной научно-практической конференции "Экономика и современный менеджмент: теория и практика" отражает результаты научных исследований, проведенных представителями различных школ и направлений современной экономики и менеджмента. ...
Added: March 25, 2014
Zelenskaya E., Elkanova E., Journal of Product and Brand Management 2020 Vol. 30 No. 1 P. 167-179
Purpose
The purpose of this paper is to investigate the problem of place brand architecture. Despite being a well-established research domain in the field of product and services marketing, brand architecture remains an under-explored phenomenon in relation to places. The paper aims to discuss a new approach to a sub-brands strategy that builds on both the ...
Added: October 4, 2018
Rebiazina V. A., Тункевичус Э. О., Вестник Московского университета. Серия 6: Экономика 2021 № 5 С. 183-206
The transformation of society and the development of digital technologies have significantly affected consumer behavior: consumer identity is now spreading to the digital environment, a new segment of digital consumers is developing. As a result of digitalization, new business models are emerging, for example, commercial sharing systems, the full functioning of which is impossible without ...
Added: October 10, 2021
Gureev P., Helena N. Dunenkova, Onishchenko S., undefined 2021 Т. 155 С. 1052-1062
The article discusses the intellectualization of modern technologies and their application in the concept of “smart city”. The aim of the work was to clarify the notion of a smart city and identify the key technologies underlying it. Today, the categorical apparatus, which fully reflects the essence and content of the concept of “smart city”, ...
Added: January 16, 2021
Корелина А. С., Маркетинг и маркетинговые исследования 2014 № 5(113) С. 392-403
The article presents the results of the study of consumer behavior of tourists, visiting Krasnodar region, and the analysis of companies in Russian online booking market. On the basis of these results key factors of consumers' retention in online booking market are identified and a model of travel informational portal operation is developed. ...
Added: November 10, 2014
Yudina M., Государственное управление. Электронный вестник 2017 № 60 С. 197-215
The article is devoted to the concept of the fourth industrial revolution and its place in sociological discussion about the modern society. The basics of “Industry 4.0” are: interoperability, virtualization, decentralization and real-time work. Cyber-physical systems, cloud computing and big data, the Internet of things becoming more and more popular in business, along with vertical ...
Added: April 18, 2023
Muravskii D., Snezhana Muravskaia, Romanova E. et al., Emerald Emerging Markets Case Studies 2020 Vol. 10 No. 4 P. 1-12
This study enables to critically assess: what constitutes the consequences of a financial crisis to a multi-national enterprise operating in the emerging market of Russia; the decision-making processes behind crisis management and the corresponding search for informational grounds to be used as decision justification; and the role of sustainable development in times of crisis.
Case overview/synopsis
During ...
Added: November 26, 2020
Reading : Academic Conferences and Publishing International Limited, 2015
The 9th European Conference on Information Management and Evaluation (ECIME) is being hosted this year by the University of the West of England, Bristol, UK on the 21‐22 September 2015. The Conference Chair is Dr Elias Pimenidis, and the Programme Chair is Dr Mohammed Odeh both from the host University. ECIME provides an opportunity for ...
Added: March 15, 2017
Tishchenko N., Tishchenko O., Rebiazina V. A. et al., Вестник Московского университета. Серия 6: Экономика 2019 № 2 С. 43-63
The article discusses the main approaches to the sharing economy definition, the characteristics of the sharing economy business model, as well as drivers and barriers that consumers of the sharing economy face. Empirical research includes the survey of the Airbnb customers. A series of in-depth interviews followed by quantitative survey are conducted to identify the ...
Added: December 3, 2018
Пенза : МЦНС "Наука и просвещение", 2020
Настоящий сборник составлен по материалам XX Международной научнопрактической конференции «European Scientific Conference», состоявшейся 17 мая 2020 г. в г. Пенза. В сборнике научных трудов рассматриваются современные проблемы науки и практики применения результатов научных исследований. Сборник предназначен для научных работников, преподавателей, аспирантов, магистрантов, студентов с целью использования в научной работе и учебной деятельности. Ответственность за аутентичность ...
Added: August 17, 2020
Kazakov S. P., Соловьева А. О., Маркетинг услуг 2014 Т. 40 № 4 С. 246-263
The phenomenal growth of social media and other travel related web resources produced a great impact on hospitality and tourism businesses operations as we as on consumer practices and hotel accomodation buying patterns in this industry. The article examines the issues of social media influence on consumer behavior in hospitality and tourism. ...
Added: November 27, 2014
Ольховников А. В., М. : Издательство Московского гуманитарного университета, 2011
The analysis of a problem of influence of advertising is presented to monographies on consumers. Theoretical and methodological approaches to research of advertising influence are considered. On the basis of results of author's research the model of influence of advertising on consumers is offered. ...
Added: April 15, 2013