Современный менеджмент: проблемы, гипотезы, исследования. Сборник научных трудов. Выпуск 5
This paper reports about implementation social nets into the work processes taking into account the corporate and nationality cultures` specific. Social nets create the new reality and give the new possibilities for management and marketing. It`s not clear yet how the organizations can use the social nets to obtain the maximum effect within the work processes. We mean here not only the communicational features of the social nets, but also the technical specifications of the hard- and software as well the features of the organizational and nationality cultures. Theoretical fundaments for this paper are the concepts of Collins (1994), Hofstede (2009) and some psychological theories describing the group behavior. In additional, at this papers it`s introduced the analysis of the tools for social nets and shown the most effective ways of their use in different types of the organizations` cultures.