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Маркетинговое информационно-аналитическое обеспечение инновационных предприятий на разных фазах инновационного цикла
С. 149–158.
Language:
Russian
Keywords: маркетинговые инновации
In book
Вып. 5. , М.: Издательский дом НИУ ВШЭ, 2014.
Kusraeva O., Rebiazina V. A., Инновации 2016 Т. 217 № 11 С. 39–49
The aim of this paper is to compare traditional and innovative marketing practices usage by modern Russian companies. The article examines theoretical basis for the comparison of the two approaches, provides the description of innovative marketing practices, as well as the peculiarities of the development of innovative marketing practices usage in Russia. The empirical research ...
Added: October 10, 2016
Podsypanina T., Bek N. N., Газизов В. Ф., Современная экономика: проблемы и решения 2014 № 2(50) С. 60–77
The paper presents key theoretical issues that allowed to research 80 most important organizational and marketing innovations in the XX century. This research may be seen as part of scientific works and advancements focused on specific features of creating and implementing innovations in organizations. However, apart from the research of most important managerial innovations conducted ...
Added: September 19, 2015
Gorodnikova N., Gokhberg L., Gracheva G. et al., М.: Издательский дом НИУ ВШЭ, 2013.
В настоящем сборнике, подготовленном в рамках Инновационной образовательной программы НИУ ВШЭ «Формирование системы аналитических компетенций для инноваций в бизнесе и государственном управлении», отражены результаты статистических обследований инновационной деятельности в промышленности и сфере услуг. В нем представлены в динамике показатели развития технологических инноваций в экономике страны, в том числе – впервые в российской статистике – с ...
Added: June 10, 2013
Maxim Kotsemir, Alexander Abroskin, Meissner D., / NRU Higher School of Economics. Series WP BRP "Science, Technology and Innovation". 2013. No. 05/STI/2013.
Available in SSRN: https://ssrn.com/abstract=2221299
This paper is devoted to the analysis of evolution of innovation concepts, aspect and types. First emergence and evolution of different aspects and concepts of innovation are analysed, then the development of innovation concepts from a historical perspective and finally an overview given of types of innovation classifications developed in the literature. Surrounding ...
Added: March 14, 2013