Эмоциональный труд в современном обществе: научные дискуссии и дальнейшая концептуализация идей А. Р. Хохшильд
In this article the concept emotional labor introduced by A. R. Hochschild is overviewed as well as her own research and further development of this idea in relation to service workers and professions of social welfare state in particular. The author claims that there is a heuristic potential of the theory of emotional labor in the sphere of service, where care and special attention to clients are required. This concept is essential also in the understanding and research of the risk of the emotional dissonance or alienation, and the solidarity of the service workers and their protests against the emotional norms of the corporate culture. This approach can be useful for social policy analysis, in particular, in the studies of professions of welfare state.
The article analyses theoretical resources of post-Durkheimian tradition in the sociology of emotions. The author proposes to use concept "shared affect" as theoretical frame. Being used on the context of key for sociology of emotions distinctions, such as "feeling/expression," "consciousness/unconsciousness emotion," "involvement/distancing of emotions," this concept lets to highlight relation of specific problems of sociology of emotions and ones of theoretical sociology.
Emotion, sociology of emotions, Durkheim, collective emotions, shared affect, intensity of emotions, Collins, background emotions, Scheff, distancing of emotions, emotion work
This paper discusses the difficulty of assessing service quality, as well as its parameters and criteria. The emotional component of the process in providing and consuming services in the context of the economy experiences is emphasized. The relationship between two concepts "emotional labor" and "emotional intelligence" are analyzed. The necessity of the further development of "sincere service" model is indicated.
The popularity of digital content about make-up and self-care has been steadily growing during the recent years. Most of its producers and consumers are young people. The article analyzes three Russian YouTube-channels (“Arina Viscera”, “ND Beauty Channel” and “Gev Mua”) to study how their hosts construct their personal brands in the context of beauty content production. The article employs the technique of discourse analysis and a qualitative content analysis. The research results show that the beauty vlog format provides users with various ways of presenting themselves to the audience as they can choose different ways of demonstrating their expertise, comparing themselves to viewers, manifesting their passion for makeup and showing emotional and physical resources that are used in the production.
Kindergarten structure and operation are strongly influenced by the interrelation between the emotionality of children and adults and the existing formal rules. This paper analyses the organizational form of a state kindergarten through Karen Ashcraft’s concept of “organized dissonance”. Case-study materials provide comparisons of bureaucratic organization, feminist organization, and organized dissonance based on parameters such as primary goals, power structure, rules, division of labor, qualifications for hiring and promotion, and ideal member relations. It is concluded that emotionality and the formal rules of kindergarten intermingle and may partially substitute for one another and modify the practices and participants’ relations.
The data were mostly collected through participant observations conducted in one of Moscow’s state kindergartens (April-May, 2013) but also included interviews and document analysis. Field notes and a diary were analyzed with the procedures of grounded theory.
Several approaches to the concept of fatherhood present in Western sociological tradition are analyzed and compared: biological determinism, social constructivism and biosocial theory. The problematics of fatherhood and men’s parental practices is marginalized in modern Russian social research devoted to family and this fact makes the traditional inequality in family relations, when the father’s role is considered secondary compared to that of mother, even stronger. However, in Western critical men’s studies several stages can be outlined: the development of “sex roles” paradigm (biological determinism), the emergence of the hegemonic masculinity concept, inter-disciplinary stage (biosocial theory). According to the approach of biological determinism, the role of a father is that of the patriarch, he continues the family line and serves as a model for his ascendants. Social constructivism looks into man’s functions in the family from the point of view of masculine pressure and establishing hegemony over a woman and children. Biosocial theory aims to unite the biological determinacy of fatherhood with social, cultural and personal context. It is shown that these approaches are directly connected with the level of the society development, marriage and family perceptions, the level of egality of gender order.