Ценности,социальный капитал и отношение к инновациям
The current study examines the interrelations of values and social capital with attitudes towards innovation. The sample consists of respondents (N = 1238) from four Russian regions – Central, Far Eastern, Volga and North Caucasian federal districts. The participants of the study were asked to fill in a questionnaire, which included the Schwartz value survey SVS-57, a scale measuring attitudes to innovation [Lebedeva, Tatarko, 2009], and a method of assessing social capital [Tatarko, 2011]. The research showed that Conservation values and Self-Transcendence values, which reflect the group’ interests, has a positive connection with social capital indexes. In addition, we found that social capital indexes influence the relation to innovation both strait and with the Openness to change values mediation. A positive correlation between values of Openness to change and a positive attitude towards innovation has been revealed. It was also found that the components of social capital (trust, tolerance, perceived social capital) positively correlated with attitudes towards innovation. The empirical model obtained by means of a structural equation modeling generally confirmed the hypothesis of the study and demonstrated the positive impact of the Openness to change values and social capital on attitudes towards innovation in Russia. The interconnections of the values and social capital with the attitudes towards innovation underline the necessity of considering contextual characteristics while planning and implementing innovations. The current research reinforces the ideas of our antecedents [Amabile, 1990; Rudowicz & Yue,2000] concerning the fact that the deeper understanding of a psychological nature of innovation demands its research in the context of individual and socio-cultural variables interaction.