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Влияние чемпионатов по киберспорту на цены акций компаний спонсоров
This paper will present a study of the impact of the results of esports matches on the dynamics of the shares of sponsoring companies. Statistics on three main esports leagues will be reviewed: Defense of the Ancient 2, League of legends and Counter Strike: Global Offensive, in which Samsung, MegaFon, Intel, HTC corporation, MSI, Asus, Comcast Xfinity, Logitech, Lenovo, BMW, Honda, AMD and a number of companies participate as sponsors several lesser-known companies. The assumption about the growth of share prices of companies sponsoring esports events will be tested. An additional purpose of the study will be to identify the most profitable esports teams and championships. The work will also include an event analysis designed to answer the question of which leagues for which sponsor companies may be more preferable in terms of return on investment and why.