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Как мыслится «хорошая школа»: реконструкция по ответам на открытые вопросы

The article examines a communicative situation concerning the open-ended questions during the VCIOM`s omnibus made in 2008. Based on the primary data, the study shows how a designed question undergoes changes during the communication between an interviewer and a respondent. Formulations of the questions that respondents answered to were reconstructed; the recommendations for the interviewer to record the primary data were made.