• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Articles
  • Конвергенция политических телевизионных шоу в России и ее влияние на расширение аудитории
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
October 19, 2026
'Cultural Studies Seeks to Understand What Lies Beneath the Surface of Everyday Things'
Maxim Zhiganov has been exploring different aspects of sound for many years—first in relation to his native Perm and then on a broader, global scale. In this interview for the HSE Young Scientists project, he talks about sound maps, the special issue of the journal Logos, and why it is important to make the familiar less clear and obvious.
October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Конвергенция политических телевизионных шоу в России и ее влияние на расширение аудитории

Коммуникации. Медиа. Дизайн, Россия. 2023. Т. 8. № 2. С. 111–131.
Попова В. В.

Over the past year, due to events within the country and in the international arena, the importance of socio-political content on all platforms has increased. Despite the increase in airtime, political programs on television nevertheless have difficulties attracting a new young audience to the screen. The author of this study aims to identify and analyse the mechanisms of convergence of political programs on TV and YouTube to increase the audience of television political shows.

The article will examine the history of the emergence and development of political broadcasts on television, the distinctive features of content on YouTube, the problems of audience measurement in the media environment. Secondary analysis of data on watching political programs, interviews with industry experts, as well as the author's personal experience in the production of the Big Game program on Channel One helps in achieving the stated goal. convergence of political TV shows in Russia and its impact on audience expansion

As the results of the study, we give recommendations to increase the popularity of political broadcasts, as well as their convergence. The author concludes that it is practically impossible to attract young people to TV screens due to their media consumption habits. However, if several recommendations are followed, the chances of expanding the young audience of political TV programs due to their release on online platforms increase.

Language: Russian
Full text
Text on another site
Keywords: мультимедиаконвергенцияYouTube
Similar publications
Актуальные задачи внедрения мультимедиа в корпоративных музеях
Olah O., Альманах Корпоративный музей. Выпуск 2. Россия 2026 № 2
Мультимедиа и высокотехнологичные решения в современных музеях не новшество, а необходимая реальность. Как государственные, так и частные организации всё чаще выбирают цифровой подход для передачи смыслов и донесения информации, а развитие науки и технологий дает возможность сделать это максимально результативно. Специфика корпоративного музея строится на сочетании классической музейной методологии и необходимости достижения финансовых показателей коммерческого ...
Added: June 26, 2026
Динамика региональных различий по уровню социально-экономического развития
Zhunda N., Rusetskaya O., Несена М. В., В кн.: Инвестиционная региональная политика : учебник для вузов. Издание третье.: М.: Юрайт, 2023. С. 14–57.
Added: October 15, 2025
Изменение научно-технической активности в процессе жизненного цикла разных цивилизаций. Предварительный сравнительный анализ шести цивилизаций с древнейших времен до нового времени
Korotayev A., Гринин А. Л., Grinin L. E. et al., Философия и общество 2025 № 1 С. 5–41
This article aims to explore the relationship between the development of civilizations and the dynamics of scientific and technological progress. For this purpose, a preliminary study of the dynamics of scientific- technological activity during the life cycle of six civilizations of Antiquity and the Middle Ages (Mesopotamian, Ancient Egyptian, Ancient, Chinese, medieval European and Islamic). ...
Added: June 3, 2025
Репрезентация детского церебрального паралича в русскоязычном сегменте видеохостинга YouTube
Polyakova A. A., Argylov N., Неофилология 2023 Т. 9 № 2 С. 391–404
Due to insufficient knowledge of the topic of cerebral palsy representation in the media space, a content analysis of a video sample representing cerebral palsy over the past five years was carried out. The study is based on the materials of the video texts selected from the video hosting of the Russian-language YouTube. The main attention is paid ...
Added: May 11, 2025
Британское поэтическое возрождение и поэзия Д. Боуи: точки соприкосновения
Tyulin D., Вестник Нижегородского государственного лингвистического университета им. Н.А. Добролюбова 2022 № 57 С. 109–121
This article is devoted to the analysis and comparison of two phenomena of British counter cultural poet: the work of David Bowie and the legacy of the British Poetry Revival. David Bowie has gained cult status as a musician and performer, his work bringing together various genres and art forms such as theater, poetry and ...
Added: March 10, 2025
Запустение как сюжет: «городские исследования» на YouTube
Лавренова О. А., Наука телевидения 2024 Т. 20 № 3 С. 129–152
The article analyzes and typologizes YouTube videos representing urban exploration (Urbex). This subculture, which gained popularity in the early 2000s, centers on the (often illegal) venturing into abandoned buildings. 4 Visual documentations of such penetrations, shared on YouTube, have played a crucial role in institutionalizing urbex, forging informational and visual connections that structured its previously ...
Added: February 19, 2025
Russian Literature and Cognitive Science
Novikova A., Lerner J., Dolack T. et al., United States of America: Lexington Books, 2024.
Russian Literature and Cognitive Science applies the newest insights from cognitive psychology to the study of Russian literature. Chapters focus on writers and cultural figures from the Golden to the Internet Age including: Pushkin, Dostoevsky, Tolstoy, Sologub, Bely, Akhmatova, Nabokov, Baranskaya, and contemporary online discourse. The authors draw on a wide array of cognitively-informed fields within ...
Added: December 22, 2024
Обсуждение генетики в социальных медиа: анализ представлений пользователей YouTube о науке и технологиях
Dolgov A., Философия науки и техники 2024 № 2 С. 47–60
The article is devoted to the study of social media users’ views on genetics and genetic tech­nologies. The study of this issue is important because the development of genetic technologies in Russia is considered one of the priority tasks, and the implementation of innovations largely depends on the attitude towards it in society. Fundamental scientific ...
Added: December 7, 2024
Функционирование вузов в российских регионах: масштабы дифференциации
Kotomina O., Tretyakova E., ЭКО 2024 № 6 С. 118–136
Using comparative and statistical data analysis, the article assesses the differentiation of regions according to indicators characterizing the level of higher education functioning and determines the presence (absence) of σ- and β-convergence or divergence for each assessed parameter. The study showed that among the 14 analyzed indicators, only five are characterized by homogeneity. At the ...
Added: November 27, 2024
Информационные агентства и новая конвергентная среда: попытка теоретического осмысления
Zelentsov M., В кн.: Современные СМИ в контексте информационных технологийВып. 9.: СПб.: ИПЦ СПбГУПТД, 2024. С. 28–30.
В материале разбираются основные аспекты состояния информационного агентства как типа СМИ, которое функционирует в современной цифровой среде и которое видоизменяется в контексте продолжающейся медиаконвергенции. ...
Added: November 2, 2024
Трансформация журналистской работы под влиянием новых технологий: поиск информации, жанры медиатекстов, редакционная культура
Колесниченко А. В., Вырковский А. В., Галкина М. Ю. et al., Вестник Московского университета. Серия 10: Журналистика 2017 № 5 С. 51–71
The in-depth interviews conducted with Russian journalists from 17 media outlets show that new technologies have changed almost every aspect of journalistic work: the search for information and newsmakers, skills and competencies requirements, communication among colleagues, genres of media texts and journalists’ performance assessment. Changes have not significantly affected the size and structure of editorial ...
Added: January 31, 2024
Мультимедийные элементы в современном медиатексте
Вырковский А. В., Галкина М. Ю., Колесниченко А. В. et al., Медиаскоп 2017 № 3
The final product of the newsroom work - the journalist text - changed under the influence of convergence. The aim of this article is not only to research the media text in terms of saturation with convergent elements (photos, video, timelines, infographics, tests, etc.), but also to identify the type of multimedia content the journalists ...
Added: January 31, 2024
Структура рабочего процесса российского журналиста
Вырковский А. В., Vartanov S., Галкина М. Ю. et al., Медиаскоп 2016 № 2
The article presents the results of the research of Russian journalists' and editors' work structure on the basis of the process approach. The authors have calculated the time expenditures on various processes and estimated the frequency of communication channels use. The results reveal that the most time-consuming process in journalists' daily work is texts writing, ...
Added: January 31, 2024
Ценностный суверенитет в эпоху глобальных конвергентных медиа
Degterev D. A., Вестник Российского университета дружбы народов. Серия: Международные отношения 2022 Т. 22 № 2 С. 352–371
Sovereignty in the digital space is a relatively new phenomenon, which is discussed in this paper. It is complex in nature and depends both on the technological base which is used (primarily network equipment, including 5G, etc.), software products and platforms, and on the promoted content. The countries are faced with the difficult task of ...
Added: September 7, 2023
Репрезентация детского церебрального паралича в русскоязычном сегменте видеохостинга YouTube
Argylov N., Полякова А. А., Неофилология 2023 Т. 9 № 2 С. 391–404
Due to insufficient knowledge of the topic of cerebral palsy representation in the media space, a content analysis of a video sample representing cerebral palsy over the past five years was carried out. The study is based on the materials of the video texts selected from the video hosting of the Russian-language YouTube. The main ...
Added: May 16, 2023
Конституционные идеи академика Андрея Сахарова: взгляд из цифровой эпохи
Fedotov M., Дейнеко А. Г., Труды по интеллектуальной собственности 2023 Т. 44 № 1 С. 8–30
In the article dedicated to the 100th anniversary of the Nobel Peace Prize winner, an outstanding physicist and human rights activist, Academician of the USSR Academy of Sciences Andrey Sakharov, an attempt is made to analyze the provisions of the constitutional draft prepared by him shortly before his death in 1989. The project is considered ...
Added: March 21, 2023
Религиозные СМИ в ситуации конвергенции: инструменты медиааналитики и формирование стратегий православного медиа «Фома» в социальных сетях
Богданова О. А., Соколов А. С., Вестник Воронежского государственного университета. Серия: Филология. Журналистика 2020 № 4 С. 78–83
The article is dedicated to the application of tools of media analytics for the Evaluation of the efficiency of social networks, in which the orthodox media «FOMA» is present. The data of the evaluation serve as the basis of the shaping-up of strategies of the media in question in 6 social networks. Instagram, Telegram and ...
Added: March 13, 2023
Regional Convergence in Russia: Estimating an Augmented Solow Model
Oshchepkov A. Y., Lehmann H., Silvagni M. G., Economic Systems 2023 Vol. 47 No. 4 Article 101128
This paper studies the convergence in per capita gross regional products across Russian regions in the period from 1996 to 2017. By applying system GMM technique we estimate growth equations, which are directly derived from the classic Solow model, augmented with human capital and migration and considering possible spatial effects. Our main estimates establish a ...
Added: February 11, 2023
Интеллектуальные технологии формирования проективного мышления и управления научными исследованиями в системе представления знаний
Харитонов В. А., Кривогина Д. Н., Саламатина А. С. et al., / Издательство СПбГЭТУ «ЛЭТИ». Серия П79 "Проектирование и обеспечение качества информационных процессов и систем: сборник докладов Международной конференции". 2022.
It is proposed to address existing methodological issues in the educational process with the development of intellectual technologies and knowledge representation systems to improve the efficiency of higher education institutions. These technologies will allow applicants to quickly become familiar with known scientific results and serve as a starting point for new research. The demand for ...
Added: December 23, 2022
Комплексный подход к определению искусственного интеллекта
Arzamasov Y., Вестник Воронежского государственного университета. Серия: Право 2022 № 3(50) С. 242–262
At the beginning of the article, the author poses the following conceptual questions: what should be invested in the concept of artifi cial intelligence (AI)? Is it possible to give an exclusively legal interpretation of this concept? The article discusses various approaches to understanding artifi cial intelligence, offers its own interpretation. At the same time, ...
Added: November 8, 2022
Оценка восприятия образовательного контента на различных уровнях мультимедиа
Залата О. А., Eremenko J., Интеграция образования 2020 Т. 31 № 1 С. 678–691
he development of information technologies and innovations in education calls for the need for an objective assessment of their impact on cognitive processes, psychological and physiological reactions of students. The aim of the study is to assess the influence of the level of multimedia on the effectiveness of training, as well as the psychological and ...
Added: October 28, 2022
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit