Factors driving sustainability in a transitioning economy business school
Business schools are nesting grounds for transformational leadership. The schools began to transform their business models following sustainability principles, and many succeeded. Nevertheless, there is a
persistent decoupling between theoretical models and practical action. It is crucial to identify possible driving factors that can bridge this gap. This study aims to identify factors driving sustainability in a business school from the
transitioning economy in a contextualised way. We used a mixed-method approach with desk research, online-survey, and expert interviews to collect our empirical data. We applied the theoretical framework of the DRIFAR model, reflecting the Western business schools’ context to a Russian business school, and updated the model comprising of six factors: 1) awareness; 2) strategy; 3) education; 4) research; 5) partnership and outreach; 6) architecture and urban planning. Our findings indicate that the ‘awareness’ factor requires more effort in the case of a business school from Russia that can be achieved through better communication efforts, as well as formal and informal engagement with the internal and external stakeholders.