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Анализ рынка российских фармацевтических предприятий-производителей лекарственных препаратов на основе матричного подхода
Менеджмент в России и за рубежом. 2010. № 5. С. 73–78.
Шилова Е. В.
These days russian pharmaceurtical industry faced a difficult problem – on the one hand there is a great number of foreign manufactures and it threatens the russian market, and on the other hand there are poor research and development, industrial and raw materials bases, financial and personnel components do not allow to make innovative projects that provide significant competitive advantage etc. At this article the results of market position zondage of russian pharmaceutical enterprises – medicine manufactures based on multicriterial matrix. Coverage of these enretprises (international, national and regional/inter-regional markets) and the number of innovative products (specific gravity of original medicines in the range of products of manufacture).
Language:
Russian
Keywords: management of competitivenesscompetition of pharmaceutical enterprisesmedicine manufacturesmulticriterial matrixконкуренция фармацевтических предприятийконкуренция производителей лекарственных препаратовматричный подходстепень инновационности ассортиментастратегия первопроходцастратегия фокусированиястратегия нишеваяприспособительная стратегиястратегия низких издержек
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