Article
Автомобиль — не роскошь, а средство десоветизации Рецензия на книгу Льюиса Зигельбаума «Машина для товарищей. Жизнь советского автомобиля» (siegelbaum L. cars for comrades. The life of the soviet automobile. Ithaca, NY: Cornell University Press, 2008)
The author analyzes three main approaches to luxury research and identifies the approach suitable for luxury retail. The article also presents luxury goods characteristics differentiating them from other types of goods.
This article traces the transformation of a genre of the review, traditional for the Russian journalism. This article offers the description of the speech structure of the review, based on the semantic category of an evaluation. The contemporary review occurrs not within a discourse of culture anymore, but also as a part of political or marketing communication within media environment.
Writing and publishing in good academic English has become a critical task and an integral part of contemporary university life.
The given compellation of the materials is the reaction the numerous students’ enquiries on rules and techniques of English writing. Our desire was to list the guidelines and outline the key stages of writing process of paragraphs, essays, reviews, letters, memos, minutes, faxes, CVs, reports and articles. The hope of the authors was to enrich the understanding of English writing rules and formats in order to equip all the writers, businessmen, scholars, students, trainers with the reliable information and effective tools of writing.
It is recommended to use the materials of all the units, each containing the tips, writing strategies, samples and exercises, according to the requirements of the target group and educational environment.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.