Концептуализация подходов к формированию целостной теории услуг
In the article there is analyzed modern stage and value of sphere of services in contemporary economics. There are reported main approaches to designing integrated theory of services. The special attention is paid to social services. It is proposed a new complex approach to the definition of social service as an object of managerial impact.
This study aims to provide the Ministry of Civil Affairs (MoCA) of the People's Republic of China an overview of international experience with the use of direct and indirect, consumer and producer side instruments for engaging civil society organizations in the delivery of government-financed social and human services. The discussion in the report falls into three major parts. Part one offers an overview of the scale of the civil society sector globally and of the extent and patterns of government support for it. Against this backdrop, part two then examines in more detail the experience of particular countries with government-nonprofit cooperation with respect to outsourcing social services. Finally, based on these experiences, the final part offers some suggestions for the Government of China as it seeks to fashion a workable relationship with the emerging Chinese civil society organization (CSO) sector.
This chapter addresses the relationship between class, family and social welfare policies by analysing the construction of the identity category of ‘unfortunate families’ in popular scientific discourses, governmental policy documents and discourses of social services, and by examining how those labelled as ‘unfortunate’ negotiate this identity conferred to them. The chapter shows that gender and class are closely intertwined in the production of this identity, as it is single mothers who are primarily categorized as ‘unfortunate’. In our analysis we draw on multiple sources of data. First, we analyse in-depth and focus group interviews with service providers and clients and participant observation data from a number of Russian cities. Second, we analyse various government documents and social advertisements, mass media materials, social policy and social work textbooks, and popular scientific texts published during the 1990s-2000s.
The rapid development of the service sector in Russia, observed in the last decade, requiresscientific understanding and technological development, adequate international practice. University professors, undergraduate and graduate students, professionals, commercial companies every day have to face the necessity of "instrumentation" of decisions taken in accordance with the rules and principles of services marketing. In recent years, on the shelves of bookstores appeared many publications covering various issues of marketing character and content. At the same time they themselves draw attention to two important facts: first, Russian specialists persistently imposed foreign, mainly American, experience, and secondly, the Russian authors show slowness in understanding domestic marketing practices. This book reveals many of the secrets of services marketing, analyzes the emerging conflict in this area, provides useful practical advice for professionals working in the service sector. The first section of the book "The theoretical foundations of services marketing," the author, not departing from the common tradition, reveals the most important theoretical principles: the nature and essence of marketing, especially services marketing, research anddevelopment of this type of marketing, marketing environment and consumer behavior. Section Two "Practical marketing in the service sector" is devoted to the problems of the so-called marketing mix, including "four policy": product, price, place and promotion. Beinga limited volume of the book, the author deliberately omits questions adequately covered in the foreign and domestic literature. Its focus is on those practical aspects of marketing which are manifested mainly in the service sector. In the third section, "Management of services marketing," the author focuses the reader's attention on three important components: market research, market segmentation and positioning of the company and its services. Other components of the management process in marketing the reader can easily find in the list of recommended literature. The final section of the book "Marketing services today and tomorrow," sums up the theoretical analysis carried out and reveals some modern technological approaches to the development of marketing plans and programs in the service sector.
On the basis of general provisions of state and law theory analyzes the scientific judgments about allocation principles within individual institutions and sub-institutions social security law. The article elaborates on the basic principles of social care Institute of contemporary Russia's social security law.
In this chapter we aim to examine the discourses created and reproduced through the interaction between single mothers and representatives of social services. The analysis is based on twenty-six interviews with single mothers and six interviews with social workers conducted in 2001–2003, and six interviews with single mothers and three with social workers conducted in 2006 in the Saratov region in Russia, as well as official documents and the publications of other researchers. In our interviews with mothers, we focused on the issues of familial well-being and interactions with social services, while social workers were asked to discuss their experiences with clients. A short overview of statistics and social policy terminology prefaces a discussion of how mother-headed families and state social policy interrelate and affect each other. The subsequent sections contain analysis of the interviews with single mothers who, as the heads of low-income households, interact with the social service system. The analysis demonstrates that single mothers are frustrated by inadequate assistance and the impossibility of improving their life situations. The discussion goes on to show that social workers, who are used to interpreting complex issues in the life situations of single mothers as individual psychological peculiarities, tend to blame the victim, thus ignoring important social conditions and imposing on women a responsibility for problems that are societal in origin.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.