Сопротивление цифровой трансформации компании: роль социального капитала. Часть 2
Based on in-depth interviews with employees (purposeful sampling), this paper presents 8 cases
of management resistance and draws conclusions on what other organizations can do to alleviate similar
situations. The sample case was analyzed against the framework that grounds in the work of French sociologist
Pierre Bourdieu. Unlike the cases in industrial firms in the 20th century that were driven by workers against
management, the resistance cases of the digitalization age are likely to stem from middle management that fear
losing their jobs or the reputation that is connected to their positions.