Продвижение на рынке строительных материалов с учетом специфики рынка
The article discusses the features of promoting construction materials in the market when the company is focused both on the consumer segment (B2C) and the professionals segment (B2B). Recommendations for marketers are given step by step, taking into account factors influencing the decision making process in the market of construction materials, and the behavioral features of different consumer groups.
This article investigates contemporary distribution processes in the industrial market. The main trend in distribution during the recent decades manifests itself in a growing number of network-type distribution chains. Based on the evolutionary trends in distribution research, we came up with the idea to investigate distribution networks processes using mathematical tools of probability theory. We consider a distribution network in a stochastic way, where a focal agent optimizes the distribution chain at each decision-making node by switching between possible partners. This allows us to apply time-homogeneous Markov chains theory to explore the partner selection process. We present an approach that allows for the estimating of implicit non-price variables of partner choice in a supply chain.
The paper examines an econometrical model of the business credit portfolio volume (BCPV) for largest Russian banks during 2010-2012. It is shown that (1) BCPV is defined only by attracted and invested funds volumes and is not dependent on external factors, contradictory to the common Western papers’ results; (2) the participation of the Russian state in the bank equity is surprisingly not-affecting its credit policy; (3) the revealed dependence of credit decisions from the previous data displays the effect of "sticky information". The causes and the effects of the results received are discussed.
The monograph presents the research results of the discussion held at the Fifth Interna-tional Research Conference “Communication trends in the post-literacy era: polylingualism, multimodality and multiculturalism as prerequisites for new creativity” (Ekaterinburg, UrFU, November 26–28, 2020). The book is a result of joint efforts by the research group “Multilingualism and Interculturalism in the Post-Literacy Era”.The research results are presented in the form of sections that consistently reveal the features of modern media culture; its contradictory manifestations associated with both positive and negative consequences of mass media use; the positive role of new media in education during the COVID-19 pandemic; creative potential of contemporary art and mediation, contemporary art and media environment.The collective monograph will be of interest to researchers in media culture, media education, media art and tools of social networks and new media in modern education, primarily in teaching foreign languages and Russian as a foreign language, in the professional education of journalists and specialists in the field of media communications.
The main focus of the present article lies on the speech errors by students of English in the process of role playing. The article gives thorough analyses of external and internal factors that cause speech errors in role plays and offers some ways of preventing and correction the errors in the process of teaching English as a second language.