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Article

Особенности рынка добровольного медицинского страхования в Санкт-Петербурге

Назарова В. В., Леонтьев О. В., Искаков И. Ж.

The article is devoted to the review of the forming systems of public health in S.Peterburg, it shows main stages of private medical insurance, relations between its participants. The article focuses on improving the models of medical care, and suggests some recommendations for raising efficiency, based on local opportunities and peculiarities. The author pays attention to the importance of choosing an adequate market conditions, type of strategy for the competitive advantages implementation, which determines the prospects of its development.