КОНЦЕПТУАЛЬНАЯ МОДЕЛЬ ЦИФРОВОЙ ЭКОСИСТЕМЫ В АГРОПРОМЫШЛЕННОМ КОМПЛЕКСЕ РЕГИОНА
At the heart of digital transformation of the agro-industrial complex of the region should be a digital ecosystem functioning with the help of a specialized platform. The digital ecosystem in the agro-industrial complex of the region is understood by the authors as a client-centric business model that combines several groups of products, services, and information on a single digital platform to meet the final needs of ecosystem participants. The main elements of the digital ecosystem are agro-sharing, processing, marketing and agro-tourism. Its participants are agricultural producers, processing enterprises, rural residents and summer residents, municipal authorities, peasant (farmer) farms and individual entrepreneurs. The interaction between the participants should be carried out using a digital platform, which, for example, allows you to see agricultural machinery or processing facilities available in the municipal area and send an application for their use. The addition of the digital ecosystem with such an element as agro tourism will provide an opportunity not only for additional earnings for agricultural producers, but also for attracting the urban population to rural areas. The article schematically presents the digital ecosystem of the agro-industrial complex of the region. The creation of such an ecosystem, firstly, will increase the efficiency of agro-industrial production, secondly, it will increase the incomes of rural residents, and thirdly, it will ensure direct supplies of manufactured products to sales markets.