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Деловая репутация: опыт исследований
Реклама. Теория и практика. 2010. № 4. С. 246–254.
Жученко Ю. Н.
Language:
Russian
Keywords: брендделовая репутациябренд-менеджментконкурентное преимуществооценка стоимости брендасоциологический опросторговая маркарепутационный капиталрепутационный менеджментэкспертный методцелевая аудиториясоциальное одобрениеbusiness reputationоценка стоимости репутациисоциология экономикитеории менеджмента
Догузов А. В., Almakaeva A., Nastina E. et al., Monitoring Obshchestvennogo Mneniya: Ekonomichekie i Sotsial'nye Peremeny 2026 No. 4 P. 3–24
This paper examines the relation-ship between gender attitudes and subjec-tive well-being, focusing on life satisfaction as its core indicator. It covers both individual and country-level gender attitudes and tests whether a mismatch between them affects in-dividual well-being. The analysis draws on the 7th wave of the World Values Survey, covering 55 countries. Gender attitudes are captured ...
Added: September 15, 2026
Poddiakov A., / Series Social Science Research Network "Social Science Research Network". 2026. No. 7437658.
Clarity of knowledge and reasoning is necessary in many cases. Yet vagueness in scientific thinking related to surprise, curiosity, "ability to engage with not-knowing" (de Freitas) and abductive reasoning is also a crucially important source of scientific creativity which supplements combinatorial logic when dealing with the already known. Starting from studies by C. S. Peirce ...
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Gokhberg L., Abdrakhmanova G., Kutsenko E. et al., Вопросы статистики 2026 Т. 33 № 4 С. 5–20
This article examines the methodological and practical issues associated with the transition to the new edition of the All-Russian Classifier of Economic Activities (OKVED) – OKVED3. The relevance of the study stems from the need to reflect contemporary structural changes in the economy, related to the transformation of the existing economic activities and emergence of ...
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Салагай О. О., Сахарова Г. М., Антонов Н. С. et al., Здоровье населения и среда обитания 2026 Т. 34 № 6 С. 7-17
Introduction: Tobacco and nicotine use is a risk factor for noncommunicable diseases, malignant neoplasms, and a severe course of infectious diseases. This factor, however, is manageable and can be modified through prevention programs allowing for trends and specifics of the use of tobacco and nicotine products.
Objective: To analyze patterns of tobacco and nicotine product use among the ...
Added: September 15, 2026
Салагай О. О., Сахарова Г. М., Антонов Н. С. et al., Медицинский вестник Юга России 2026 Т. 17 № 2 С. 109–119
Objective: analysis of the structure and characteristics of the consumption of various types of tobacco and nicotine-containing products by Veterans.
Materials and methods: the analysis was carried out based on the results of a survey of Veterans using a developed questionnaire. The survey was conducted at the offices of the Defenders of the Fatherland Foundation. The proportions ...
Added: September 15, 2026
Churilova E., Chertenkov K., Andreev E. M., Мониторинг общественного мнения: Экономические и социальные перемены 2026 № 4 С. 185–206
The study compares the average expected number of children and completed cohort fertility both in general and by educational level across generations of Russian women born in 1950–1979. The data on completed cohort fertility comes from the Russian Fertility Database of the HSE University and the All-Russian Population Census 2020; the data on the expected ...
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Kazun A., Социологические исследования 2026 № 8 С. 116–128
Аннотация. В международной и российской литературе остается дискуссионным вопрос о том, подрывает ли этническое разнообразие социальную сплоченность или, напротив, создает условия для межгруппового доверия. В статье анализируется статистическая связь между этнической структурой населенного пункта и доверием его жителей к людям другой национальности. Эмпирической основой работы выступает массовый онлайн- опрос взрослого населения России 2024 г., дополненный ...
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The article presents a study of resilience strategies of creative youth in the North Caucasus using the example of Pyatigorsk and Nalchik. The theoretical framework of the study combines a processual understanding of resilience with an interpretation of locality as a subjectively constructed connection to place, allowing for an analysis of the resilience of creative ...
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Makarov I. A., Россия в глобальной политике 2026 Т. 24 № 4 (140) С. 164–182
Три с половиной года остаётся до 2030-го – окончания срока реализации Целей устойчивого развития (ЦУР) – главной международной инициативы, устанавливающей долгосрочные ориентиры для будущего человечества. Уже очевидно, что она провалилась: преодоление бедности, решение экологических проблем и построение инклюзивного и справедливого общества остались красивой мечтой. Кто-то может воспринимать ЦУР как памятник человеческой наивности. Но надо понимать, что эта ...
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Pokrovsky N., Shilova V. A., Buchatskii A., Вестник Института социологии 2026 Т. 17 № 1 С. 156–182
This article provides a theoretical justification for the concept of post-agrarianism as a promising analytical framework for analyzing the current state and development potential of rural territories in Central Russia. The authors argue that the Russian countryside is undergoing a profound, multifaceted transformation involving the replacement of traditional labor-intensive agriculture with high-tech agricultural holdings, the ...
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Chertenkov K., Вопросы статистики 2026 Т. 33 № 4 С. 80–89
В статье рассматривается дифференциация итоговой рождаемости в зависимости от уровня образования женщин. Используются данные Всероссийских переписей населения 2010 и 2020 гг., а также Всесоюзной переписи населения 1989 г. Применяются методы когортного анализа, включающие расчет среднего числа рожденных детей, доли бездетных и доли матерей, родивших трех и более детей, для реальных женских поколений 1930–1981 годов рождения. ...
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Fedorova E., Ledyaeva S., Stepanov V., International Review of Economics and Finance 2026
This study investigates the influence of low-quality information, specifically fake news, on short
term stock returns, contributing to the discourse on signal theory and behavioral economics.
Employing a machine learning approach, the authors developed a robust fake news dataset from
publicly available sources. Sentiment analysis was conducted using a FinBERT model fine-tuned
for stock market contexts, alongside extensive dataset ...
Added: September 12, 2026
Tikhomirova A., Chowdhury M. A., Мир России: Социология, этнология 2026 Vol. 35 No. 4 P. 98–117
Cooperation between Russia and China in the field of education has expanded significantly.
In 2026, the number of Russian students studying in China reached 21,000. However, empirical
evidence shows that students face many difficulties adapting to the new environment. Given
the growing popularity of Chinese universities among Russian students, the present study
aimed to identify the factors and mechanisms ...
Added: September 11, 2026
Ustyuzhanin V., Zinkina J. V., Korotayev A., / Series "SocArXiv". 2026.
“Leaderlessness” is widely held to be a defining feature of contemporary mass mobilization, yet the claim rests on a handful of recent cases. We offer the first systematic cross-national analysis of this phenomenon from 1791 to 2019. We show that the absence of leadership is real but older and more modest than claimed: the share ...
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This essay explores the complex issue of determining the appropriate level of risk when implementing innovations within organizations. While innovation is widely recognized as a cornerstone of competitiveness, growth, and sustainability, excessive or poorly managed risk can lead to significant challenges. The discussion highlights key factors influencing acceptable risk levels, including alignment with corporate goals, ...
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Gurkov I. B., Kossov V. V., Filinov N. et al., / NRU Higher School of Economics. Series MAN "Management". 2026. No. N/A.
This research note is devoted to assessing the socioeconomic impact of sanctions of sanctioned countries and uses the data on Russia in 2022-2024. We use for the analysis four fundamental socioeconomic parameters-the expected length of life of males at birth, the misery index (Okun's index), the level of Gross Domestic Product at purchasing parity prices, ...
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Kravtsova M., Musaev A. U., Welzel C., / Series "SSRN Working Paper Series". 2026.
Elaborating on Welzel et al.'s "Cool Water Theory," our study zooms into the more limited (albeit still varied) framework conditions of Russia's huge territory. Within Russia's confines, we examine how the combination of moderately cool seasons with steady rain (i.e., Cool Water) affects sub-national areas' contemporary societal progress in two modernization indicators: material prosperity in ...
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This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
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Sizov A., Rodionova M., Sedashov E. et al., / NRU Higher School of Economics. Series PS "Political Science". 2026. No. 1.
Rapid development of surveillance technologies is one of the most socially important consequences of the digital age. This paper investigates the factors determining consent to surveillance of various types of personal data and contributes to rapidly growing research on citizens perceptions of surveillance practices. Relying on a comprehensive survey experiment, we study the effects of ...
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Карцева М. А., Peresetsky A., / Высшая школа экономики. Серия WP2 "Количественный анализ в экономике". 2026. № WP2/2026/01.
This study examines the association between health status among elderly individuals living alone and pet ownership (cats, dogs). We employ data from the “Time Use Survey” conducted by the Federal State Statistics Service (Rosstat) in 2019, which contains information on more than 10,000 elderly individuals living alone aged 60 or older in Russia, including data ...
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Strizhkova D., / Институт русской литературы (Пушкинский Дом) РАН. Серия B001 "Репозиторий открытых данных по русской литературе и фольклору". 2026.
В базе данных представлена роспись русскоязычных литературных произведений и отрывков, напечатанных в учебниках по словесности, хрестоматиях, книгах для чтения, сборниках стихотворений и рассказов, выходивших во Франции, Германии, Латвии, Эстонии, Болгарии, Сербии в период первой волны русской эмиграции с 1918 по 1939 гг. Датасет представляет интерес для исследователей школьного литературного канона, эмиграции и детского чтения ...
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The article attempts to describe the features of the educational potential of Russian animation programmes in aspect of the representation of traditional spiritual and moral values. Based on media and semiotic analysis, the method of cultural and historical interpretation, animated Russian projects created from 2000 to the 2025, which were translated on television channels or streaming ...
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Competitiveness is a key indicator of success at the national, industrial, and firm levels. This study aims to identify the strategic capabilities that underpin the competitiveness of companies operating in the Russian market. The theoretical framework of the concept of strategic capabilities is examined, and their role in enhancing company competitiveness through the reinforcement of ...
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