КУЛЬТУРНО-ЦИВИЛИЗАЦИОННАЯ СПЕЦИФИКА И ИДЕЙНОЕ НАПОЛНЕНИЕ КУЛЬТУРНЫХ ИНДУСТРИЙ КИТАЯ В РАМКАХ РЕАЛИЗАЦИИ ПРОЕКТА "ОДИН ПОЯС - ОДИН ПУТЬ"
The article analyzes the development of China's cultural industries in the context of “One Belt - One Road” initiative implementation. The authors emphasize its cultural dimension, designating the Chinese cultural and civilizational specifics as an important resource and potential for achieving economic goals. This fact is confirmed in the article by the results of Western and Chinese authors studies, who consider cultural industries as the most productive mechanism that performs not only the role of familiarizing various countries with their cultural and civilizational specifics, but also stimulates economic cooperation. Cases of cultural industries that have recently aroused the greatest interest in China and in the West are presented. Specific categories, as well as philosophical principles of traditional Chinese culture, implemented by China in the process of realizing cultural industries and promoting their products abroad, are identified. As the main conclusion of the article, the authors point out the diversity of China's cultural industries, the depth of the values they promote, which allows us to see the country's readiness to build harmonious relations in a new format within the framework of “One Belt - One Road” initiative.