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Regular version of the site

Article

Specific Features of Online Communication in Twitter TV Fandoms

Communications. Media. Design. 2021. Vol. 6. No. 2. P. 137-151.
Gryzunova E., Shipi E.

The  article  is  devoted  to  the  specifics of  online  communication  in  TV  shows’fandoms.  Based  on  symbolic  convergence  theory  and  the  emerging  concept  of online   creative   collaboration,   this   study   focuses   on several   communicationalprocesses in fandoms, such as causal factors of   intergroup and intragroup conflicts,motivation  to  interact  and  co-create  with  fandom  peers  and  sources  of  hierarchyinside  fandoms.  Qualitative  research,  including nine semi-structured interviews  withfandom  members  from  different countries  and  a  netnographic  study  of  Twitterfandoms,   offers   in-depth   insights   into   communication   in   TV   shows’   fandoms.International  youth  fan  communities  in  social media  are  of  scientific  interest  as a cultural  and  communication phenomenon.  As  fans  become  more  influential,  theresults also have practical implications for the promotion of TV shows.