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Популяризация корейского языка и культуры в России как инструмент «мягкой силы»

Дискурс-Пи. 2021. № 18 (2). С. 77-90.

Contemporary international relations cannot be imagined without the phenomenon of “soft power” used by states seeking to strengthen their influence on the world stage. In this regard, the purpose of the article is to analyze the “soft power” of the Republic of Korea and the tools that are applied to promote it in Russia. The transnational approach, one of the most effective in studying the new forms and practices of intercultural interactions, serve as a theoretical and methodological basis for the research. In addition, the work relies on the provision that the cultural policy of the Republic of Korea is largely related to the problem of sovereignty, its defense, and strengthening on the world arena against the background of the DPRK’s nuclear and missile program. The author, using concrete examples, shows that the popularization of the Korean language and culture as the main tool of “soft power” in cultural diplomacy of the Republic of Korea in the Russian Federation is aimed at a mass audience. The analysis of activities of the Korean foundations and cultural centers in Russia makes it possible to provide statistical data on the number of students studying the Korean language, to show the growing popularity of Korean culture among the Russians. This gives reason to conclude that human capital, based on the attractiveness of the Korean national culture, is being introduced into Russian society actively. The results obtained in the course of the study lead to the conclusion that, in general, the “soft power” of the Republic of Korea is aimed at improving the situation by ensuring external security through the use of a peaceful and attractive image; it helps to mobilize international support for security policy; it influences the way of thinking and preferences of the public of other countries; it strengthens the unity of the Korean society.