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Team Incentives and Performance : Evidence from a Retail Chain

American Economic Review. 2017. Vol. 107. No. 8. P. 2168–2203.
Friebel G., Heinz M., Krueger M., Zubanov N.

In a field experiment with a retail chain (1,300 employees, 193 shops), randomly selected sales teams received a bonus. The bonus increases both sales and number of customers dealt with by 3 percent. Each dollar spent on the bonus generates $3.80 in sales, and $2.10 in profit. Wages increase by 2.2 percent while inequality rises only moderately. The analysis suggests effort complementarities to be important, and the effectiveness of peer pressure in overcoming free-riding to be limited. After rolling out the bonus treatment, and control shops' performance converge, suggesting long-term stability of the treatment effect.

Priority areas: economics management
Language: English
DOI
Text on another site
Keywords: performanceretail chainsteam incentives
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