Роль некоммерческого сектора в становлении корпоративной социальной ответственности как эффективного инструмента взаимодействия бизнеса и власти
The article suggests to adopt a pluralism methodological approach in marketing science. Using controversy over marketing to nonmarketers problem paper traces evolution of the issue in context of research methodology and discusses alternative methodological approaches and research paradigms.
The article discusses the issues of sustainable development. The implementation of the sustainable development concept involves the integration of different levels of government and bringing the approach to the level of business and individual projects.A company may have a different degree of economic stability, the measurement of which can be accomplished through the analysis of the cost structure of the product sold, including the costs of maintaining the environment. Evaluation of the project can be carried out taking into account the levels of initiation and levels of its impact on sustainable development. We propose a method of evaluation that allows taking into account all three aspects: economic, social and environmental.In the process of assessing the sustainability of the project it is advisable to take into account the full life cycle.The article shows how to take into account the parameters that characterize the activity and the product produced by the asset. By themselves, the project or the circumstances of its implementation could result in your loss of stability of the system in which it is located. It is recommended to evaluate the loss of stability in private terms, and as a whole for the project — based on the calculation of the integral indicator.