Рынки контекстной рекламы: эмпирические и экспериментальные работы
One of the most popular and rapidly growing directions of research in economics in the last decade is the analysis of online advertisement auctions. These auctions are of particular interest due to vast expansion of online advertisement market and new exiting possibilities for theoretical analysis of this market, especially from the mechanism design perspective. In this paper we offer a short survey of the most influential empirical works on the subject. The applied researcher or analyst in this market faces one of the two main challenges: which auction model and under what assumptions to choose for the analysis, and how to use existing models to explain or predict behavior of users and advertisers? Accordingly, in our survey we focus on the main papers that test assumptions of existing theoretical models, based on the real bidding data and experimentally. We also describe and discuss the most influential structural model, which allows to recover the main preference parameters, and which can be used to predict how the users and advertisers will change their behavior if the auction rules change. We also discuss possible directions for future research.
The authors describe the nature of the relationship between the perceived types of corporate culture in L. Konstantin's typology with the following variables: the attractiveness of corporate culture, the types of organizational identification, the need for it, the types of attachment to the organization and the individual-organization values fit. The study involved 241 employees of commercial enterprises (63 men and 178 women). Participants filled out a questionnaire, which includes five parts. The data were processed using structural equations. The result of work was the creation of four structural models for each perceived type of corporate culture (open, closed, synchronous, random), reflecting the features of their relationship with the variables being studied. General regularities were revealed. The correspondence of values reflects the perception of the employee of his organization as attractive, on the appearance of his need for identification, and speaks about the low probability of the appearance of avoiding attachment type. The presence of ambivalent attachment can cause avoiding attachment, in which the employees are not satisfied with the work and try to avoid any communication with colleagues, which, in turn, can partly provoke the emergence of neutrality in relation to the place of work. Disidentification and neutral identification may be the cause of the ambivalent attitude towards the organization. When an employee does not have an indifferent attitude to it and is included in the organizational life, the probability of forming a positive identification is high. In addition, the features and differences in the resulting models were analyzed. A promising direction of the development of this topic is the justification and addition of new variables to the model for the purpose of their empirical verification to create a single integrated theoretical and methodological model that describes the organizational life in a complex manner.
The article reviews the basic approaches and theoretical models that describe the features and peculiarities of the modern and rapidly developing market of sponsored-search auctions on the Internet. We pay main attention to the sponsored-search auction design models and its comparative analysis. We also describe and compare different theoretical frameworks for this agenda, including static and dynamic games of perfect and imperfect information, structural models and models of users’ behavior. This branch of literature is relatively new, but it already attracts a signifi cant attention of world-leading scholars due to its high practical importance and new challenges to mechanism design theory.
What had been considered the East has changed, and the same has happened to the West. Today, all of the world's economies are interdependent, meaning that the East is dependent on the West, and vice versa. In this interconnected world, the transitional economies of Central and Eastern Europe are experiencing diverse challenges. First, they need to define their own place in regard to the relationship between east and west, which affects their marketing strategies, positioning and targeting. Second, they need to understand the interdependence between the East and West, specifically understanding consumers on both sides, as well as suppliers and other important stakeholders. Finally, they need to become fully integrated into the new world by offering innovative and competitive solutions. In these ways, companies operating in Central and Eastern Europe have the opportunity to explore and use the best from both worlds and to position themselves as a knowledge bridge between the East and West, at that unique place where the East kisses the West. Companies from CEE have the opportunity to become global leaders by reconciling collaborative expertise obtained from their position as a bridge between the two worlds.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.