XXII letnie olimpiiskie igry: «Magkaia sila» versus «narodnaia diplomatiia»
This article studies the 1980 Olympic Games from the viewpoint of the Soviet sport and cultural policy. Using unpublished archival documents and the latest studies on the topic, the author demonstrates that the 1980 Summer Olympics, a megaproject of developed socialism, succeeded in conveying its basic propagandistic objectives to a foreign audience. Despite the boycott, whose consequences hardly affected the development of international tourism in the Soviet Union, international sports contacts started to be restored in 1982. However, the Moscow Olympics could not be a common project for the countries of the socialist camp. The situation was worse as concerns the promotion abroad of Soviet goods, the attraction of international investors and the acquisition of new political allies. Showing the 1980 Olympics as a megaproject whose implementation lasted over the course of an Olympic cycle allows the author to reveal the characteristics that distinguished Soviet cultural (national) diplomacy from that of Western countries.