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东盟经济共同体与数字化商业时代:在两难之间
Today，human beings have rapidly entered the digital business era. The competitiveness of economic participants increasingly depends on their ability to capture real -life digital opportunities. The economic participants mentioned here are not only companies，but also the world’s economies that participate in the multilateral dialogue， including the Association of Southeast Asian Nations (ASEAN). After the establishment of ASEAN economic community， ASEAN is eager to seize this opportunity to create a business environment conducive to digital business. The ASEAN ICT Master Plan and The Narrative of Singapore’s ASEAN Chairmanship both reflect ASEAN’s will. The challenge and research topic of this paper is:why ASEAN，as a geographical unit in the fourth industrial revolution，may not be the beneficiary of the digital business era despite its long-term，sustained and focused efforts to enhance commercial attractiveness?
Although R.Baldwin，H.V.Vinayak，F.Thompson，O.Tonby，A.Koty and other researchers have captured selective aspects of this question，so far，in the context of the fourth industrial revolution，especially in the field of digitization and big data，how to accelerate the integration of southeast Asia and ASEAN? The issue has not been thoroughly and meticulously analyzed. The research method of this paper combines qualitative and quantitative methods，and sources of relevant information and data include reports issued by the World Bank，the International Bank for Reconstruction and Development，the ASEAN Secretariat，and the International Statistical Database. The main results of this paper reflect the connection between the coming digital business era and the particularity of the digital business environment in Southeast Asia，and highlight the obstacles of the regional long-term development deficiencies and imbalances to the participation of Southeast Asian countries in the fourth industrial revolution.