Hedonic Pricing on the Fine Art Market

Information (Switzerland). 2020. Vol. 11. No. 5. P. 252.

Zhukova A., Lakshina V. V., Leonova L.

In conditions of the stock market instability the art assets could be considered as an attractive investment. The fine art market is very heterogeneous which is featured by uniqueness of the goods, specific costs and risks, various peculiarities of functioning, different effects and, hence, needs special treatment. However, due to the diversity of the fine art market’s goods and the absence of the systematic information about the sales, researchers do not come to the same opinion about the merits of the art assets conducting studies on single segments of the market. We make an attempt to investigate attractiveness of the fine art market for investors. Extensive data was collected to obtain a complete pattern of the market analyzing it within different segments. We use the Heckman model in order to estimate the art asset return and find out the most influential factors of art price dynamics. Based on the estimates obtained we construct monthly art price index and compare it with S&P500 benchmark.

Keywords: инвестиционные решения, investment decisions, art markets, hedonic art price index, рынок изобразительного искусства, гедонистический индекс цен на искусство, art asset return, доходность инвестиций в изобразительное искусство