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Олимпийцы и космическая гонка: эстетика и технологии космоса в униформе для большого спорта

Кулиничева Е. А.

This article is devoted to the analysis of the "cross points" of two human activities - space and sports (first of all, the so called big-time sport) in the definite sphere of sports design, namely the design of outfit and uniform for the highest sports achievements.

Thissubject is also considered as a part of the more profound context involving the problem of causation between material culture of space/exploration of space and material culture of people’s everyday life. Several cases from the sports of highest achievements and from the work of companies known for their expert examination of high-tech sports outfit production have become the basis of our studies. Within the framework of the articleit has been considered two main subjects: the exchange of technologies and expertise and the fact which could be defined as the "migration of images" in the field of aesthetic. As far as the author knows such attempts were not made in the Russian academic tradition. The subject of sports design itself in comparison with the other problems has been relatively undeveloped in the works of social research. Turning to this problem may contribute to such areas of studies as material culture of big-time sport, material culture of daily routine as well as world outlook and history-cultural aspects of space exploration.

As a result it is proposed to make a conclusionthat from the positions under consideration “space” in the field of sports design
may figure both as the sphere associated with the front border of science and the most progressive development providing the best sports results, and as the resource of the ideas about the past.