Мир глазами студентов Южной Кореи
Psycho-semantic approach is in demand as we try to reveal collective representations stressing the basic attitudes and stereotypes that are poorly reflected upon or hidden because of social undesirability and therefore difficult to diagnose. Attitudes to other countries are among this kind of examples. The article deals with a number of images of countries which are well known by student audience in South Korea. Original authors’ technique “The image of a country” was used to obtain empirical data. 107 respondents (male and female) took part in the survey. The study included the analysis and interpretation of primary answers to the items of the questionnaire, confirmation of the universal categories of the country images perception and determination of average scores for all countries from the questionnaire for all categories, reconstruction of integral rating of the positive attitudes toward the countries. Methods of multivariate statistics (principal component analysis and discriminant analysis) were used for data analysis.