Роль контактного персонала в осуществлении инновационной деятельности диверсифицированных компаний
The article is devoted to allocation of the contact personnel role in the diversified companies innovative activity implementation in telecommunication branch. Need of continuous identification of new ideas for activity of the innovative enterprise which major source are end users is emphasized. The assumption is made and on the basis of marketing research results is confirmed that operators of hot lines are the main communication channel between the company and the consumer. The degree of consumer satisfaction by work of the contact personal is analyzed and the mechanism of involvement of contact personnel to the enterprise strategic activity is formed.