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Культурные репертуары питания в молодежном вег-сообществе (кейс Санкт-Петербурга)
A Neo-tribe is one of the fluid communities in modern societies exemplified by consumer
groups. The article analyses the veg-community in Saint-Petersburg and discusses the boundaries
of this urban fluid community. The case study was held in Saint-Petersburg. The «cultural food
repertoire» notion was used to describe the veg-community. Based on the analysis of veg-repertoires,
the boundaries of the community were demarcated through the definition of «close ones», «others»
and «aliens». The article presents four types of veg-nutrition cultural repertoire: animal care, healthy
lifestyle, religious development and self-development. Omnivores included in the practice of ethical
consumption are defined as «others» by members of the veg-community. And omnivorous, hedonistic-
oriented consumption is seen as «alien». The analysis suggests that communities formed among young
people have a critical consumption basis.