Маркетинг взаимоотношений как основа вовлеченности потребителей в туристский продукт
The article investigates the theoretical aspects of relationships marketing using the example of a travel company
website that implements some of the principles of this type of marketing. The relevance of this work is due to the
need to introduce new models of interaction with the user, increasing the involvement and ensuring the develop-
ment of the product in communication with the target audience. As a result of the study, it was revealed that con-
sumers who, while on the site, saw pages of the site with elements of relationships marketing, more often left bids
for making a purchase of a tourist product.
This article reprsents brief methodology and results of a specially designed marketing research of batteries of the most running capacities in the framework of the research program of the State University of School of Economics. The process of this research facilitated the process of finding out Consumer preferences of the population in purchasing batteries of different brands based on the poll with the retail sale assistants.
marketing, marketing researches, STORAGE batteries, "Mystery Shopping", methods of research, Маркетинг, маркетинговые исследования, АККУМУЛЯТОРНЫЕ БАТАРЕИ, "таинственный покупатель", методы исследований
The capacity for transformation and advancement of the world economy itself by a group of countries belonging to the emerging economies has been a topic of intense discussion in world forums. Even as news of the losing shimmer of the emerging economies is being spilled to the world, this is where 80% of the world consumers reside, and, therefore, too important to divert attention from. The theme of the 2014 Annual Conference of the Emerging Marketing Conference Board hosted by Centre for Marketing in Emerging Economies of IIM Lucknow, supported by the Academy of Indian Marketing – Listening to Consumers of Emerging Markets is an eminent testimony to this important fact.
JAGDISH N SHETH, PHD
Emory University Founder, Academy of Indian Marketing
The article considers and summarizes the existing approaches to measuring efficiency of marketing and proves the need for their combined use by Russian companies in the post-crisis conditions.
The article discusses the controversial concept of marketing for non-profit organizations. The existing theory of marketing for non-profit organizations developed with borrowing some concepts from the social sciences. From sociology, organizational behavior and anthropology were borrowed the concept of the organization as an open system, motivation, self-interest, bilateral voluntary exchange. Alternative concepts of organization, motivation and relationships with the environment created within the social sciences, allow to formulate an alternative approach to the study of non-profit marketing organizations. Recommendations for future research are offered.
A complete classification of symmetric sets of choice functions with the Arrow property is obtained.
This book offers a comparative analysis of value and identity changes in several post-Communist countries. In light of the tremendous economic, social and political changes in former communist states, the authors compare the values, attitudes and identities of different generations and cultural groups. Based on extensive empirical data, using quantitative and qualitative methods to study complex social identities, this book examines how intergenerational value and identity changes are linked to socio-economic and political development. Topics include the rise of nationalist sentiments, identity formation of ethnic and religious groups and minorities, youth identity formation and intergenerational value conflicts
2nd edition of the first volume of "Capital" by K. Marx, dedicated to the 150th anniversary of the publication.
Background In 2008, £30 million was invested by UK Government in the Healthy Towns (HT) Programme in England. Nine urban areas were selected to develop and implement interventions to tackle the obesogenic environment. These involved multi-sector approaches to promoting physical activity and improve diet through the use of environmental interventions. In this paper, we explore how stakeholders conceptualised and defined programme outcomes in relation to national and local priorities, and across multiple policy sectors.
Methods We undertook semi-structured, face-to-face interviews with 65 HT staff (programme leads, intervention managers and staff) in 2010–2011. Interviews lasted 50 to 110 minutes and were digitally recorded, anonymised and transcribed verbatim. Participants were asked about: the main outcomes and benefits of the HT programme, and links and synergies with other policy areas. Thematic analysis was undertaken; three authors developed and discussed the coding framework, coding outputs and agreed the resultant main themes.
Results Programme staff conceptualised outcomes as extending beyond obesity-related behaviours and identified multiple, complementary policy areas that they were attempting to address through the initiative. Four broad categories of outcomes were articulated:  direct obesity-related outcomes (healthy diet, physical activity);  indirect obesity-related outcomes (obesity awareness, infrastructure provision);  wider health-related outcomes (air quality, social capital);  non-health outcomes (environmental sustainability, monetary savings). Stakeholders emphasised the interrelatedness of these four categories of outcomes. For example, tackling obesity, improving transport planning and air quality could all be addressed using active travel interventions; tackling obesity, enhancing social capital and promoting environmental sustainability could be addressed using ‘growing food’ interventions. Furthermore, obesity and non-obesity agendas were seen as complementary in terms of delivery of their respective outcomes.
Discussion The range and number of outcomes identified may have been both a consequence of the multi-sector, holistic approach taken by HT programme and the ‘on the ground’ reality of implementing complex interventions, whose components touch a wide variety of policy sectors. When planning programmes and their evaluation, consideration of the impact on outcomes that extend beyond the focus of a particular programme could also be beneficial. In the HT programme, policy makers and practitioners believed that delivered interventions could address a range of complementary policy areas, which were all equally important. Taking such a ‘joined-up’ perspective could help increase the efficiency and acceptability of social, environmental, and health policies and interventions.
Abstract Most studies have shown that when men have higher levels of education they are less likely to beat their wives. Some have also shown that consumption of alcohol tends to be a negative catalyst in provoking inebriated males to commit domestic violence against their intimate partners. Thus, understanding the likely causes and/or associated factors of intimate partner violence with ever more concentrated studies is imperative. Studies in the past have not examined four possible categories of husbands to determine a correlation to intimate partner violence: those that are educated and tend to be alcoholics, those that are educated and tend not to drink alcohol, less-educated individuals who tend to be alcoholics, or those that are less educated and tend to not to be alcoholics. Employing the Demographic and Health Survey data for Nigeria, Kyrgyzstan and Tajikistan, this study has shown the likelihood of each category of husband to perpetrate domestic violence on intimate female parnters in Nigeria, Kyrgyzstan and Tajikistan using the multivariate logistic regression at a 95% confidence interval. From the research it has been found that a husband’s educational level in and of itself offers no significant correlation to IPV perpetration in Kyrgyzstan and Tajikistan, whereas in Nigeria, educated men were a little more likely to perpetrate IPV compared to men with less education as seen in the following: AOR 1.14, CI 1.02- 1.27; p-value < 0.001. In all, alcoholic men were at least 3 times more likely to commit IPV than nonalcoholic men as suggested in the formula of: CI 3.08-5.56; p-value < 0.001. In Nigeria, men with little or no education, who lived in rural areas and were non-alcoholics were less likely to perpetrate IPV compared to their counterparts in urban areas as suggested by AOR 0.75, CI 0.61-0.93; p-value < 0.01, while alcoholic men with little or no education, who lived in rural areas, showed the strongest proclivity to beat their wives as suggested in AOR 4.37, CI 3.5-5.42; p-value < 0.001. Alcohol seems to outweight the effects of education as an instigator of domestic violence. Its introduction consistently increases the likelihood of IPV and strengthens its statistical significance across sites.
Keywords: Intimate partner violence; husband; education; alcohol; Nigeria; Kyrgyzstan; Tajikistan
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management