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Article

Роль личности в формировании социального капитала социальной сети

Свенцицкий А. Л., Марарица Л. В.

The article discusses personality networking behavior as a mechanism of building the social capital in a social network. The concepts of social and functional roles, social exchange theory, social network analysis (network role discovery) and the phenomenon of social capital are included to explore the problem. Theoretical and empirical studies are brought together to explain the connections between an individual and his or her network position in a social structure, as well as his or her networking behavior. We assume that personal networking strategy relies on values and is actualized in a certain way of social behavior, thus helping to exert the individual’s influence on his or her social capital buil. This construct allows as to understand personality as both pursuing some personal goals and working on social capital formation of social network.