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Article

Медиакарнавал в эпоху глобализации

Медиаальманах. 2019. № 3. С. 18-28.

This paper analyzes one of the most apparent characteristics of modern global media, namely an increased share of media content highlighting various entertainments: sporting events, royal weddings, rescue actions, beauty contests and the like. The audience for such shows amounts to billions of viewers actively involved in what they see on the screen. Another characteristic of our time is that the social and media space has been flooded with games of all kinds. The scale of these processes gets one thinking about the causes of these events, the possible scenarios for development and the models of attitude to them. Drawing on the theoretical analysis of the existing approaches, the author presents his own concept of carnival culture, examines the characteristics of the carnivalization of reality in an era of globalization and mediatization. The paper concludes that the growing transformation of modern society generates in people increasing existential anxiety about their place in the changing world. A lack of answers to basic questions leads to an urge to lose oneself in a mass ecstatic experience. The author predicts that the further information and technological development of mankind will be accompanied by mass unemployment and, subsequently, an increase of free time in citizens living on social security. It might be reasonably suggested that they will focus on playing games. These games are likely to model the world of bright life, rich in sex and aggression, wherein people will find an opportunity to destroy robots and monsters and to assume any carnival shape without being responsible for their actions, especially when hidden behind a masquerade mask.