Коммуникационно-визуальные процессы как индикаторы социальной атомизации общества
The article analyzes the specifics of urbanization dynamics in Egypt, which is noteworthy for a number of reasons. First, there was a shift from the logistic trend in the 1970s, and the share of urban population stopped growing. The UN data analysis shows that such a shift usually occurs against the background of very serious economic difficulties (and other problems associated with them). However, the urban population proportion stopped growing in Egypt when the country was experiencing a period of exceedingly rapid economic growth. We find labor migration of unprecedented scale to be the main reason which engendered this seemingly paradoxical situation. We further proceed to analyze the UN forecast on the dynamics of the Egyptian urban population proportion up to 2050, which implies a return to the logistic trend and rapid growth of the urban population share, which is fraught with socio-political instability risks. However, we present data proving that the logistic urbanization trajectory is not inevitable for Egypt, and the destabilization risks connected with the rapid increase of urban population share are largely irrelevant to Egypt in the forecasted period.
In this special session of the International Place Branding Conference in Utrecht, we reflected on the shared ideas of place branding and discussed conclusions that are debated among experts in the profession. The dialogue between the participants resulted in a common understanding that will function as the base for further discussions on place branding.
This book is a collection of all papers presented at the conference, with only a few exceptions. The authors have updated them and are responsible for their content and language, as very little editing was undertaken on our side. Some papers are more mature and fit for publication, while others are clearly “work in progress”. It was important for us to present them all here, thus encouraging the authors to work on them in the near future.
The palmy days of the corporate culture of medieval guilds were the time of the origin of the modern corporate identity. Medieval corporate aesthetic as a code of corporate culture formed a unique identity of corporate culture and played the regulatory function in the activity of medieval craftsmen. This communicative potential of the corporate identity is especially required for corporate business cultures of modern informational age.