Агрегаторы вокруг нас: новая реальность и подходы к исследованию

Общественные науки и современность. 2017. № 4. С. 5–15.

Маркова О. А., Шаститко А. Е.

Due to the rapid development of digital economy and frequently emerged new players in the markets, information aggregators, there exists a need to determine what they are to limit the subject field of this concept. This work is an attempt to set a scope of information aggregators, highlight their functional relationship with intermediaries, platforms on two-sided (multi-sided) markets. The conducted research shows that the emergence of an aggregator on a two-sided market is possible when reducing average (per transaction) transaction costs, that reflects different ways to internalize positive indirect network externalities. Furthermore, the comparative advantages of aggregator emergence are closely connected with the type of goods exposed in the market

Keywords: трансакционные издержки, transaction costs, стандартизация, platform, standardization, цифровая экономика, двусторонние рынки, перекрестные сетевые эффекты, платформы, digital economy, two-sided markets, multisided markets, indirect network externalities, многосторонние рынки