Влияние ценностных ориентаций и экономического благополучия россиян на установки по отношению к здоровью
One of the central notions of the sociology of health is the notion of “attitude to health” that includes a system of values and motivations that create a connection between an individual and the society. One’s attitude to their health is a socio-cultural phenomenon that represents a system of personal and selective connections between the individual and the various phenomena of the surrounding reality that favour or, on the contrary, threaten people’s health, and a certain evaluation given by the individual to his or her own physical and mental state. The main objective of the present research is to reveal the types of economic mindset and values that influence the attitude to health in three generations of people in Russia nowadays. The respondents were young Russian people aged 18-25 (574 people), 293 people from the “X generation” (born between 1963 and 1984), and 184 people born between 1943 and 1963. The methodical instruments included: the PVQ-R method developed by Schwartz(Schwartz and others, 2012), the “Index of Attitude to Health and Healthy Lifestyle” (Zakharenkov and others, 2013), the “Your Lifestyle” method (Lebedeva, Chirkov, 2007, 2011), and the method of “Subjective economic well-being” (Khashchenko, 2011). Young people’s attitude to their health is more positive than the attitude shown by representatives of other generations of Russians. The performed regression analysis has revealed that financial deprivation lowers the manifestation of the social component of attitude to healthy lifestyle for the representatives of the Y generation, but it is quite the opposite for the respondents aged 55-74: financial deprivation increases it. Financial stress experienced by the respondents from generations X and Y lowers the manifestation of the social component of attitude to healthy lifestyle. At the same time, financial stress affecting representatives of the older generation has a positive influence on their willingness to change their social environment in accordance with their attitude to health problems.