Разработка стратегии управления клиентскими активами компании
The article explores the possibilities for applying the concepts of customer assets and customer equity with a view of developing a company’s marketing strategy. Marketing metrics and tools used as information support for development and implementation of the marketing strategy are suggested. Marketing strategic goal-setting is justified in accordance with the customer equity concept: customer lifecycle management; management of attracting
and retaining customers and cross/up-selling management; capitalization of marketing costs and maximization of a company’s customer equity. Sources and risk factors during the implementation of the marketing strategy and the risk management strategy are identified.
The article presents the analysis of the measures of risk non-financial company. Identified key risk metrics. If justified the use of EVaR models. Developed methodical recommendations on the use of EVaR in stress-testing company.
This chapter provides an overview of the main sections, as well as presented the goals, objectives and relevance to the overall context of a scientific monograph.
The book contains the results of studies to assess the effectiveness of corporate risk management. This monograph is intended for students, teachers and scientists, researchers, and professionals operating in the field of risk management.
Within the framework of this work, the phenomenon of short-termism as an obstacle to the creation of a long-term strategy has been studied using the example of the Russian metallurgical industry. Disclosure of factors to strengthen the policy of short-term decisions occurs through the theory of information asymmetry. Speaking particularly about short-run planning horizons, we focused my attention on the topic of short-termism (investment myopic) and consequently information asymmetry as a cause of short-termism emergence. Further, we described instruments, which aimed to mitigate the outcomes of sort-termism negative impact in the light of risk-management theory. In this paper we want to explain how and in what extend do ERM instruments influence on the company’s attitude toward short-term strategy. In other words, we consider that information asymmetry existing between managers and investors creates short-termism. This fact means the obstacle to the company’s long-term value formation emergence.
Short termism is one of the most relevant problems of corporate governance. Managers of companies have to make a choice between long term and short term decisions. The main reasons provoking the emergence of short-termism are: the high volatility of the economy as a whole, the high level of uncertainty of business development due to systematic risks, the legislatively conditioned necessity of publishing interim financial statements and the desire of business owners to get a return on investment as quickly as possible. We assume that corporate risk management system would contribute to mitigate short-termism problem in particular by examining the impact of corporate risk management on the discount rate. In this paper author provide a methodology of estimation of discount rate, depending on the degree of effectiveness of the risk management. The provided methodology mitigates uncertainty of strategic decisions and allows making long-term decisions. The core of proposal was built under the assumption that stakeholders have their own opinion about sustainability of a company and use a special list of signs, demonstrating the risk management efficiency of a company.
The second part of the scientific monograph contains the results of analyzis the effectiveness of corporate risk management and internal control systems. The scientific literature contains a fairly large number of methods that allow to evaluate the effectiveness of managerial decisions within the company, but most of them are designed to formally assess the functionality of a particular system of risk management in relation to the world wide "best practices". The monograph presents the recommendations on the organization of integrated risk management methodology and assess its effectiveness in accordance with modern trends in decision-making, such as short-termizm focus on short-term business profitability. The theoretical propositions supported by empirical calculations, analytical studies and practical recommendations. The emphasis is on managing business uncertainty, and as a result, growth in the discount rate and the reduction of investment attractiveness as a result of lack of transparency of administrative processes and the lack of clear criteria for evaluating the effectiveness of the processes. This monograph is intended for students, teachers and scientists, researchers, and professionals operating in the field of risk management.
In the article analysis of metrics for risk assessment in non-financial companies. Indentified key determinants of cost metrics RiskMetrics, CorporateMetrics and Stress-testing. The methodical aspects of development in risk assessment using simulation (Monte-Carlo).
Implementation of risk management practices in the company’s activities has a great impact on the reputation and performance of the company. As a result, the majority of stakeholders are interested in cooperation with the selected company. Predicting the results of cooperation implemented through investment projects efficiency assessment methods, where the main index, demonstrating the attitude to risk analysts, is a discounted rate of return of the project. The purpose of this article is to adjust the discount rate on the business risk level, determined indirectly on the basis of stakeholder expectations. The resulting methodology of calculation of discount rate allows to evaluate the effectiveness of participation in business by the stakeholders and in accordance with their level of risk appetite. Participation of key indicators of business performance as an indirect measure of estimation of efficiency risk management allows to approximate the expectations of stakeholders in relation to the received level. Factor analysis of the indicators included in the rating can be used as an element of management in order to increase the investment attractiveness of the business.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management