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Article

Gamifying a web survey among adolescents: effects on understanding of risk, risk calculation, and ratio-bias

Journal of Risk Research. 2018. P. 1-14.
Mavletova A. M., Gavrilov K. A., Tholmogorova T.

We measured if a gamified design of a web survey can improve accuracy in understanding of risk and risk calculation among adolescents aged 11–15 years. We collected data from 213 respondents. They were randomly assigned to one of the two conditions: a traditional web survey and a gamified web survey (gamified design). The gamified design increased risk understanding and accuracy in risk calculation in cognitively demanding questions. A positive effect of the gamified design varied depending on the risk literacy of the participants. In addition, the gamified design increased perception of risk as more serious and at the same time slightly decreased the ratio-bias effect (the effect with a larger denominator producing higher risk evaluation than a smaller denominator).