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Article

Туризм в России в 1990-е годы. Профессионально-экспертный дискурс

In this article on the basis of archival documents and materials of the professional press observes the ideas spreaded in Russia in the 1990s of the tourism professional community about the phenomenon of the tourism. It was the period when the old ideas fell and the new rose, which should have been particularly reflected in the tourism industry, in soviet time had been under the high ideology pressure. The article deals with ideas typical of the majority of industry representatives in the 1990s: perception of the country's tourism potential as high and unique, unconditional interest of foreigners to Russia, the important impact of tourism on social progress, the solid educational and developing influence of travel on tourists. It is also shows the rudiments of fear and mistrust to everything from abroad. The article traces how the people associated with the travel industry saw the meaning of their work, which ways to develop tourism in Russia they suggested. Inside the professional community identifies the special groups, each of them advocating the priority development of one of the three types of travel-related leisure activities, united in one term “tourism”. The representatives of the “commercial” version wanted to earn foreign currency for the state by attracting guests from abroad. Supporters of sport tourism positioned themselves as an alternative to "commerce" and speak about physical development of the nation. Those who offered to develop social tourism planned to make travel accessible to all Russian citizens. Finally, the conclusion is made that the set of views in the professional society in the 1990s., with all its hopes and fears, was largely set by the ideological legacy of the Soviet era.