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Маркетинговый подход к установлению оптимальной цены на ручной инструмент для дачников и садоводов

Портнов Н. А., Портнова И. А.

The article examines the problem of price positioning by the example of the garden hand tools market. The author provides a brief overview of existing approaches to price formation, identifies trends in this area and offers a new tool with which marketers can easily and accurately position almost any product or service.