Маркетинговый подход к установлению оптимальной цены на ручной инструмент для дачников и садоводов
The article examines the problem of price positioning by the example of the garden hand tools market. The author provides a brief overview of existing approaches to price formation, identifies trends in this area and offers a new tool with which marketers can easily and accurately position almost any product or service.
Article presents the idea, that if the demand on a product can be described with high-elasticity of price, decrease in price can determine an increase in total revenue, but not necessary – in total margin (profitability). From one side the overstated prices on the product will decrease the intensity of its sales, from another side – will decrease the return on working capital, which is used for wholesale purchasing. Also it will increase risks of expiration period exceeding in retail network. Article considers questions of rational price setting and increase in efficiency of working capital employment for trade company.
Description of the method of financial and economic calculations that can use the management companies, determining the acceptability of proposed changes in prices based on price elasticities of demand.
Different approaches to defining the term «downshifting» are considered. Conception of downshifting as an actual social tendency is presented. Necessity of modern downshifters images presented in mass media is substantiated. Interviews with downshifters published in electronic mass media during 2008-2010 are analyzed in the empirical research. Three types of «successful downshifters» are identified: 1) experience seekers, who are not fixed on a single activity and are seeking new areas for self-realization; 2) those who successfully made their childhood hobby a profession; 3) seekers of calm, harmonic and natural life outside of big cities (developing countries – Thailand, Egypt, India and rural territories in Russia).
The new approach to parity of prices is the subject of article. The base of this approach is estimation of parameters of model for comparison of prices between countries. The disparity of the prices is defined as a sharp deviation of the price from the parity. Milk is taken as an example. The model on which the parity of the prices is defined, has been developed for the longterm prices fore- casting. The realization of the certain scenario of development of a national economy is a base of such forecasting
The book addresses the major challenges of effective management of pricing in retail.
The article provides an overview of the methods of marketing research, which can be most useful for retail companies in assessing the possible reaction of buyers to certain pricing decisions.
This article is devoted to the analysis of the key elements of marketing strategies of the Private Wealth Management on the world market. In the article the trends in the traditional product line arisen from the recent crises and the widespread of the principle of «open architecture» are identified. There is also a short description of types of brand creation in Private Wealth Management. The main business models affecting the distribution channels of Private Banking services are considered, and the main approaches to the pricing on the market of Private Banking are presented.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management