The article serves as an overview and discussion of the relationship between altruistic and egoistic individual patterns of perception and behavior. The vector of the analysis is set by the discrepancy between social scientiﬁ c and everyday discourses of care. Care is analyzed in the framework of the concept of moral foundations based on the results of anthropological research. Caring is viewed also as a tool of political and ideological pressure on the macro level and in the ﬁ eld of organizational relations. From the standpoint of neurobiology and psychology the potential for integration of care of the Self and of the Other is oﬀ ered in the theory of identity. Using of Moral motives' theory as a framework for understanding of moral identity allows interpreting of the care of the Self as a study of the Self and going beyond the Self. Category of the care acquires transcendental nature — it is not the care about the Self integrity and individual wellbeing, it is a truly human way of being.
In the article the main sociological problem of social solidarity is discussed in terms of sociology of emotions. Emotions as integral part of human behavior operate on micro- and macrolevel of social structure and promote social consensus and make adjustments to normative behavior. On the basis of analysis of the body of works on sociology of emotions the author concludes that sociologists tend to study social solidarity through «moral emotions». Namely these emotions have strong effects on individual and social behavior and hold up moral order and social solidarity. In the author’s opinion moral emotions are the part of emotional regimes, which are developed in social order and support social solidarity.